Patrik Kubát – Mendel University in Brno, Faculty of Business and Economics, Department of Marketing and Trade, Czech Republic
Simon Kerma – University of Primorska, Faculty of Tourism Studies – Turistica, Department of Cultural Tourism, Portorož, Slovenia



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6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 24, 2022, SELECTED PAPERS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-58-5, ISSN 2683-4510



Wine tourism is considered to be niche tourism. The synergy of tourism and viticulture, which has become a significant phenomenon, is the focus of interest not only in European countries but also in other parts of the world. Old World wine regions have been inspired by the recognized and remarkable practices of New World wine producers. Two small wine pro­ducing countries, Slovenia and the Czech Republic were chosen for a study of tourism concerning grape growing and wine production. The countries appear to be very similar and share many similarities, for instance, in wine tourism development, and wine production tradition but also with the size of the vineyard area. However, these two countries are not renowned as leading wine producers. This, therefore, is a problem when endeavoring to attract potential visitors, customers, and the public in general. This paper fo­cuses on introducing the above countries as wine destinations and illustrat­ing their common characteristics. Methods such as description and compar­ison are presented to show the trends and strategies used to sustain wine tourism in small wine countries. Slovenia and the Czech Republic are coun­tries with a long winemaking tradition. Drinking wine or wine tasting is seen by wine visitors as a social activity, often accompanied by authentic local food amid rural surroundings and natural landscapes. Above all, this paper draws attention to two small wine-producing countries.


Wine tourism development; Old World wine regions; Wine destination; Heritage; Traditions


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