Sandra Lovrenฤiฤ‡ – Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, Varaลพdin, Croatia
Karla Suลกiฤ‡ – APIS IT, Paljetkova 18, Zagreb, Croatia
Vlatka Sekovaniฤ‡ –ย  Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, Varaลพdin, Croatia

DOI: https://doi.org/10.31410/EMAN.2022.65

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6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 24, 2022, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-57-8, ISSN 2683-4510

 

Abstract:

Knowledge needed for managing an organization and makยญing optimal decisions is growing constantly and needs to be acquired fast. To achieve this goal, knowledge management benefits from the continuยญous and rapid development of information technology. Various technologies and tools can be used to support knowledge management processes and the most prominent for organizations of all sizes is Web 2.0. But Web 3.0 is startยญing to give new possibilities to better manage knowledge and thus gain a competitive advantage. This paper analyses current opportunities that Web 2.0, with its user-generated content, provides to organizations – especially in a turbulent environment, by facilitating knowledge management processes. Web 2.0 tools are examined according to their use for specific processes and their future potential for organizations. The Paper also investigates possibilยญities of Web 3.0 features, such as decentralization and connectivity, as well as the use of artificial intelligence and machine learning, for the new era of knowledge management. Those arising technologies promise more opporยญtunities for better use of knowledge in organizations.

Keywords:

Knowledge management; Web 2.0; Web 3.0.

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