Sandra Lovrenčić – Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, Varaždin, Croatia
Karla Sušić – APIS IT, Paljetkova 18, Zagreb, Croatia
Vlatka Sekovanić –  Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, Varaždin, Croatia


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6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 24, 2022, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-57-8, ISSN 2683-4510



Knowledge needed for managing an organization and mak­ing optimal decisions is growing constantly and needs to be acquired fast. To achieve this goal, knowledge management benefits from the continu­ous and rapid development of information technology. Various technologies and tools can be used to support knowledge management processes and the most prominent for organizations of all sizes is Web 2.0. But Web 3.0 is start­ing to give new possibilities to better manage knowledge and thus gain a competitive advantage. This paper analyses current opportunities that Web 2.0, with its user-generated content, provides to organizations – especially in a turbulent environment, by facilitating knowledge management processes. Web 2.0 tools are examined according to their use for specific processes and their future potential for organizations. The Paper also investigates possibil­ities of Web 3.0 features, such as decentralization and connectivity, as well as the use of artificial intelligence and machine learning, for the new era of knowledge management. Those arising technologies promise more oppor­tunities for better use of knowledge in organizations.


Knowledge management; Web 2.0; Web 3.0.


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