Vladimir Pavković – Academy of Applied Studies Belgrade – The College of Tourism, 152a Zorana Djindjica Boulevard, Belgrade, Serbia
Tamara Vlastelica – University of Belgrade, Faculty of Organizational Sciences, 154 Jove Ilica Street, Belgrade, Serbia
6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 24, 2022, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-57-8, ISSN 2683-4510
At the very core of an urban tourist destination is a multidimensional construct of tourist attractiveness, which should be appealing to potential tourists and influence their decision to visit. Given the challenges of increasing global competition and the negative consequences of the COVID-19 pandemic, urban destinations must adequately identify the key dimensions of their attractiveness and ensure their visibility and differentiation. The purpose of this paper is to identify the role that different dimensions of tourist attractiveness have in managing the brand of an urban tourist destination, with a special focus on forming the expectations, attitudes and intentions of potential tourists. The methodology used in the paper includes: theoretical conceptualization of urban tourist destination, definition of dimensions of tourist attractiveness and determining the role that dimensions of tourist attractiveness have in managing the brand of urban tourist destinations. One of the conclusions of the research presented in the paper is that the dimensions of tourist attractiveness, both physical and social, play a key role in the strategic processes of brand management of an urban tourist destination.
Urban tourist destination; Dimensions of tourist attractiveness; Brand management; Perception
About-France.com (2020). The ten big tourist cities in France. https://about-france.com/tourism/best-cities.htm
Anholt, S. (2006). The Anholt-GMI City Brands Index: How the world sees the world’s cities. Place Branding, 2(1), 18–31. DOI: https://doi.org/10.1057/palgrave.pb.5990042
Blain, C., Levy, S. E., Ritchie, J. B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of travel research, 43(4), 328-338. DOI: https://doi.org/10.1177%2F0047287505274646
Bloom Consulting (2017). Digital City Index. https://www.digitalcityindex.com/digital-city-index-methodology.pdf?5f19f5c500b57
Boivin, M., Tanguay, G. A. (2019). Analysis of the determinants of urban tourism attractiveness: The case of Québec City and Bordeaux. Journal of destination marketing & management, 11, 67-79. DOI: https://doi.org/10.1016/j.jdmm.2018.11.002
Brida, J. G., Meleddu, M., Pulina, M. (2012). Understanding urban tourism attractiveness: The case of the Archaeological Ötzi Museum in Bolzano. Journal of Travel Research, 51(6), 730-741. DOI: https://doi.org/10.1177%2F0047287512437858
Dickinger, A., Laličić, L. (2016). An analysis of destination brand personality and emotions: a comparison study. Information Technology & Tourism, 15(4), 317-340. DOI: https://doi. org/10.1007/s40558-015-0044-x
Global City Lab (2019). Global Top 500 Cities. http://globalcitylab.com/us-index.html
Hudson, S., Ritchie, J. B. (2009). Branding a memorable destination experience. The case of ‘Brand Canada’. International Journal of Tourism Research, 11(2), 217-228. DOI: https:// doi.org/10.1002/jtr.720
Institute for Urban Strategies The Mori Memorial Foundation (2019). IESE- Cities in Motion Index. http://mori-m-foundation.or.jp/english/ius2/gpci2/index.shtml
Kladou, S., Kavaratzis, M., Rigopoulou, I., Salonika, E. (2017). The role of brand elements in destination branding. Journal of Destination Marketing & Management, 6(4), 426-435. DOI: https://doi.org/10.1016/j.jdmm.2016.06.011
Law, C. M. (1992). Urban tourism and its contribution to economic regeneration. Urban studies, 29(3-4), 599-618. DOI: https://doi.org/10.1080%2F00420989220080581
Lebrun, A. M. (2014). Representations of a destination city break. Analysis based on free associations. Journal of Travel & Tourism Marketing, 31(2), 195-210. DOI: https://doi.org/10.1 080/10548408.2014.873312
Leiper, N. (1990). Tourist Attraction Systems. Annals of Tourism Research, 17, 367-384.
Pike, S. (2005). Tourism destination branding complexity. Journal of Product & Brand Management, 14(4), 258-259. DOI: https://doi.org/10.1108/10610420510609267
Smith, M., Macleod, N., Robertson, H. (2010). Key Concepts in Tourism Studies. London: Sage.
Svetska turistička organizacija Ujedinjenih nacija (2019). Nur-Sultan Declaration on ‘Smart Cities, Smart Destinations’.https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2020-01/final_nursultan_declaration_unwto_urban.pdf
Vengesayi, S. (2003). A conceptual model of tourism destination competitiveness and attractiveness. In ANZMAC Conference Proceedings (str. 637-647). Adelaide: Australia and New Zealand Marketing Academy Conference.
Vengesayi, S., Mavondo, F. (2004). Aspects of reputation and human factors as determinants of tourism destination attractiveness. U J. Wiley and P. Thirkell (eds.), Marketing Accountabilities and Responsibilities ( 1-5). W ellington: A ustralian a nd N ew Z ealand Marketing Academy, Conference. http://scholar.cut.ac.zw/bitstream/handle/3978/49/ V2.PDF?sequence=1&isAllowed=y
World Cities Ranking (2020). Best Cities in the World 2020. https://worldcitiesranking.com
World Tourism Organization and World Tourism Cities Federation (2018), UNWTO/ WTCF City Tourism Performance Research, UNWTO, Madrid, DOI: https://doi. org/10.18111/9789284419616