Vladimir Pavković – Academy of Applied Studies Belgrade – The College of Tourism, 152a Zorana Djindjica Boulevard, Belgrade, Serbia
Tamara Vlastelica –
University of Belgrade, Faculty of Organizational Sciences, 154 Jove Ilica Street, Belgrade, Serbia

 DOI: https://doi.org/10.31410/EMAN.2022.191

Full paper

Download file

6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 24, 2022, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-57-8, ISSN 2683-4510


At the very core of an urban tourist destination is a multidimen­sional construct of tourist attractiveness, which should be appealing to po­tential tourists and influence their decision to visit. Given the challenges of in­creasing global competition and the negative consequences of the COVID-19 pandemic, urban destinations must adequately identify the key dimensions of their attractiveness and ensure their visibility and differentiation. The pur­pose of this paper is to identify the role that different dimensions of tourist attractiveness have in managing the brand of an urban tourist destination, with a special focus on forming the expectations, attitudes and intentions of potential tourists. The methodology used in the paper includes: theoretical conceptualization of urban tourist destination, definition of dimensions of tourist attractiveness and determining the role that dimensions of tourist at­tractiveness have in managing the brand of urban tourist destinations. One of the conclusions of the research presented in the paper is that the dimen­sions of tourist attractiveness, both physical and social, play a key role in the strategic processes of brand management of an urban tourist destination.


Urban tourist destination; Dimensions of tourist attractiveness; Brand management; Perception


About-France.com (2020). The ten big tourist cities in France. https://about-france.com/tour­ism/best-cities.htm

Anholt, S. (2006). The Anholt-GMI City Brands Index: How the world sees the world’s cities. Place Branding, 2(1), 18–31. DOI: https://doi.org/10.1057/palgrave.pb.5990042

Blain, C., Levy, S. E., Ritchie, J. B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of travel research, 43(4), 328-338. DOI: https://doi.org/10.1177%2F0047287505274646

Bloom Consulting (2017). Digital City Index. https://www.digitalcityindex.com/digital-city-in­dex-methodology.pdf?5f19f5c500b57

Boivin, M., Tanguay, G. A. (2019). Analysis of the determinants of urban tourism attractiveness: The case of Québec City and Bordeaux. Journal of destination marketing & management, 11, 67-79. DOI: https://doi.org/10.1016/j.jdmm.2018.11.002

Brida, J. G., Meleddu, M., Pulina, M. (2012). Understanding urban tourism attractiveness: The case of the Archaeological Ötzi Museum in Bolzano. Journal of Travel Research, 51(6), 730-741. DOI: https://doi.org/10.1177%2F0047287512437858

Dickinger, A., Laličić, L. (2016). An analysis of destination brand personality and emotions: a comparison study. Information Technology & Tourism, 15(4), 317-340. DOI: https://doi. org/10.1007/s40558-015-0044-x

Global City Lab (2019). Global Top 500 Cities. http://globalcitylab.com/us-index.html

Hudson, S., Ritchie, J. B. (2009). Branding a memorable destination experience. The case of ‘Brand Canada’. International Journal of Tourism Research, 11(2), 217-228. DOI: https:// doi.org/10.1002/jtr.720

Institute for Urban Strategies The Mori Memorial Foundation (2019). IESE- Cities in Motion In­dex. http://mori-m-foundation.or.jp/english/ius2/gpci2/index.shtml

Kladou, S., Kavaratzis, M., Rigopoulou, I., Salonika, E. (2017). The role of brand elements in destination branding. Journal of Destination Marketing & Management, 6(4), 426-435. DOI: https://doi.org/10.1016/j.jdmm.2016.06.011

Law, C. M. (1992). Urban tourism and its contribution to economic regeneration. Urban studies, 29(3-4), 599-618. DOI: https://doi.org/10.1080%2F00420989220080581

Lebrun, A. M. (2014). Representations of a destination city break. Analysis based on free asso­ciations. Journal of Travel & Tourism Marketing, 31(2), 195-210. DOI: https://doi.org/10.1 080/10548408.2014.873312

Leiper, N. (1990). Tourist Attraction Systems. Annals of Tourism Research, 17, 367-384.

Pike, S. (2005). Tourism destination branding complexity. Journal of Product & Brand Man­agement, 14(4), 258-259. DOI: https://doi.org/10.1108/10610420510609267

Smith, M., Macleod, N., Robertson, H. (2010). Key Concepts in Tourism Studies. London: Sage.

Svetska turistička organizacija Ujedinjenih nacija (2019). Nur-Sultan Declaration on ‘Smart Cities, Smart Destinations’.https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-pub­lic/2020-01/final_nursultan_declaration_unwto_urban.pdf

Vengesayi, S. (2003). A conceptual model of tourism destination competitiveness and attrac­tiveness. In ANZMAC Conference Proceedings (str. 637-647). Adelaide: Australia and New Zealand Marketing Academy Conference.

Vengesayi, S., Mavondo, F. (2004). Aspects of reputation and human factors as determi­nants of tourism destination attractiveness. U J. Wiley and P. Thirkell (eds.), Market­ing Accountabilities and Responsibilities ( 1-5). W ellington: A ustralian a nd N ew Z ea­land Marketing Academy, Conference. http://scholar.cut.ac.zw/bitstream/handle/3978/49/ V2.PDF?sequence=1&isAllowed=y

World Cities Ranking (2020). Best Cities in the World 2020. https://worldcitiesranking.com

World Tourism Organization and World Tourism Cities Federation (2018), UNWTO/ WTCF City Tourism Performance Research, UNWTO, Madrid, DOI: https://doi. org/10.18111/9789284419616



Share this

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Serbia


Udekom Balkans is a dynamic non-governmental and non-profit organization, established in 2014 with a mission to foster the growth of scientific knowledge within the Balkan region and beyond. Our primary objectives include advancing the fields of management and economics, as well as providing educational resources to our members and the wider public.

Who We Are: Our members include esteemed university professors from various scientific disciplines, postgraduate students, and experts from ministries, public administrations, private and public enterprises, multinational corporations, associations, and similar organizations.

Building Bridges Together: Over the course of nine years since our establishment, the Association of Economists and Managers of the Balkans has established impactful partnerships with more than 1,000 diverse institutions across the Balkan region and worldwide.

EMAN conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.