Lyubov Ivanova – South–West University of Neophit Rilski, Department of Economics, Blagoevgrad, Bulgaria

Informed consent;
Business negotiation


Abstract: The purpose of the paper is to highlight the utmost importance of informed consent in the context of business negotiations. Informed consent is a new topic in business, imposed by globalization that began in the 1990s. Informed consent is found in all spheres of economy and public life. Informed consent is important in the field of medicine to obtain the patient’s approval for a procedure that affects his life. For the client of the bank, this means get­ting to know all the conditions for raising a loan or depositing funds before the client signs the contract.

Informed consent is giving consent to use the mobile operator’s services most conveniently and acceptably for the client. In the field of tourism, this type of consent means the willingness to sign a contract on the consumption of pro­posed tourist services before their implementation. In all of the above situa­tions, informed consent means that one party enters into a negotiation rela­tionship with another, verbally or in writing, and gives permission to the oth­er to use their data to obtain a certain type of service, in exchange for which the service provider undertakes to comply with certain ethical principles con­cerning the client or recipient and respect for his identity, without the right to export information.

The paper discusses the key components in the negotiation process, on which the effective finalization of the set goal depends, namely discussion, conflict, communication techniques as the main element in negotiations, the influ­ence of the physical space, compliance with ethical principles and respect for multiculturalism.

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7th International Scientific Conference – EMAN 2023 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 23, 2023, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-69-1, ISSN 2683-4510, DOI:

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License ( which permits non-commercial use, reproduction and distribution of the work without further permission. 

Suggested citation
Ivanova, L. (2023). The Success of the Informed Consent in the Context of the Negotiations. In V. Bevanda (Ed.), International Scientific Conference – EMAN 2023: Vol 7. Conference Proceedings (pp. 291-297). Association of Economists and Managers of the Balkans.


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