Suzana Demyen – Babeș – Boyai University, Faculty of Economics and Business Administration, Department of Business Administration – Reșița, Romania



Abstract: The notion of career has been intensely debated in the literature, being an interdisciplinary topic. However, the challenges that organizations currently face are becoming much more numerous and different, as new gen­erations of employees have significantly different characteristics from those of employees from previous generations. Organisations, on the other hand, no longer aim to simply recruit employees; they aim to attract talent, and the image built on the market often decisively influences the recruitment process. However, what is the situation in the Romanian market, what role does it play, and how important is building an employer brand? Is it a decisive factor in the evolution of employees’ careers? This paper tries to answer these questions, placing them in a double context – through a theoretical approach, present­ing the opinions already formulated by researchers in the field, respectively, through an applied approach, studying through our research what the atti­tude of employees is towards this subject.

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7th International Scientific Conference – EMAN 2023 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 23, 2023, SELECTED PAPERS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-70-7, ISSN 2683-4510, DOI:

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Suggested citation
Demyen, S. (2023). The Place and Role of the Employer Brand in Building an Employee’s Career. In V. Bevanda (Ed.), International Scientific Conference – EMAN 2023: Vol 7. Selected Papers (pp. 159-167). Association of Economists and Managers of the Balkans.


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