Anton Vorina – Celje School of Economics, Higher Vocational College, Mariborska 2, 3000 Celje, Slovenia
Gašper Krže – Erudio School of Sustainable Tourism, Litostrojska cesta 40, 1000 Ljubljana, Slovenia
Keywords:
Travel;
Virtual travel;
3D virtual reality;
Tourism;
Sustainability
Abstract: This article explores the concept of virtual tourism and addresses four key questions: What is virtual travel? Can virtual travel replace real travel? What are the benefits of virtual travel? And what is the future of virtual travel?
Virtual travel has been around in various forms since the 1850s when pictorial materials such as postcards were used to invite people to a destination. Today, the COVID-19 pandemic has accelerated the development of virtual reality technologies that attempt to replicate the tourist experience. However, while virtual tourism offers a sustainable alternative to traditional travel, it cannot provide a full sensory experience. Despite predictions that the virtual tourism sector will grow to $19 trillion by 2027, it is unlikely to replace real travel entirely. Nevertheless, virtual tourism has significant potential benefits, including a 94% reduction in carbon footprint, increased advertising opportunities, and improved accessibility for people with mobility impairments.
Download full paper
7th International Scientific Conference – EMAN 2023 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 23, 2023, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-69-1, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2023
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
Bruce, D. (2023). The Rise of Virtual Reality in Tourism: Benefits and Examples. Knowledgenile. Retrieved on January 3, 2023 from https://www.knowledgenile.com/blogs/the-rise-of-virtual-reality-in-tourism-benefits-and-examples/
Chen, A. (2020). Is virtual travel here to stay, even after the pandemic subsides?. National Geographic. Retrieved on January 4, 2023 from https://www.nationalgeographic.com/travel/article/can-virtual-reality-replace-real-tourism-during-pandemic-and-beyond
Djurdjić, V. (2016). Virtualni turizem. Journal of Monitor turizem. Retrieved on January 3, 2023 from https://www.monitor.si/clanek/virtualni-turizem/173223/
Eagan, K. (2022). Virtual technology – a hype or the future of travel? Tourism Review. Retrieved on January 5, 2023 from https://www.tourism-review.com/travel-tourism-magazine-is-virtual-reality-the-future-of-travel-article2784
Fredericks, L. (2021). The Complete Guide to Virtual Tourism, 2021. Cvent Hospitality. Retrieved on January 4, 2023 from https://www.cvent.com/en/blog/hospitality/virtual-tourism
Fromat, E. (2022). Virtual Tourism: The Sustainable Way To See The World. Luxiders Magazine. Retrieved on January 3, 2023 from https://luxiders.com/virtual-tourism-the-sustainable-way-to-see-the-world/
Kumar, M. (2020). Virtual Roma. 13 Brilliant Virtual City Tours You Can Take From Home. Retrieved 21.1.2023 from https://travel.earth/13-brilliant-virtual-city-tours-you-can-take-from-home/
Lazzarus, L. (2020). Everything You Need To Know About Virtual Travel. The Travel: Lifestyle. Retrieved on January 3, 2023 from https://www.thetravel.com/what-is-virtual-travel/
Lopez, A. M. (2022). Global virtual tourism market value 201-2027. Statista. Retrieved on January 5, 2023 from https://www.statista.com/statistics/1312254/virtual-tourism-market-size-worldwide/
Remote tourism. (n.d.). Virtual vs. traditional. Retrieved 21.1.2023 from https://visitfaroeislands.com/en/about1/marketing-development-campaigns/remote-tourism
Sablich, J. (2019). The Future Is Here, Almost: Virtual Travel Becomes More of a Reality. The New York Times. Retrieved on January 5, 2023 from https://www.nytimes.com/2019/02/22/travel/virtual-reality-airlines-restaurants-travel.html
Skirka, H. (2019). The reality of virtual travel: could it replace actual holidays? The National. Retrieved on January 5, 2023 from https://www.thenationalnews.com/travel/2019/02/06/the-reality-of-virtual-travel-could-it-replace-actual-holidays/
Tilly, S. (2021). Benefits of Virtual Reality in Tourism: How to Integrate VR in Your Tours and Activities. Orioly. Retrieved on January 3, 2023 from https://www.orioly.com/benefits-of-virtual-reality-in-tourism/
Wein, J. A. (2021). Virtual tourism will never replace traditional travel. Tourism Review. Retrieved on January 3, 2023 from https://www.tourism-review.com/virtual-tourism-has-grown-in-popularity-news12020
Additional reading
Armstrong, M. (2016). The Worldwide Virtual Reality Market Is Set To Be Huge. Acquired 21.1.2023 from website https://www.statista.com/chart/6677/the-worldwide-virtual-reality-market-is-set-to-be-huge/
Lopez, A. M. (2023). Market size of the virtual tourism industry worldwide in 2021, with forecast for 2027. Retrieved 5.1.2023 from https://www.statista.com/statistics/1312254/virtual-tourism-market-size-worldwide/
The Guardian. (2009). The birth of tourism. Retrieved on January 3, 2023 from https://www.theguardian.com/travel/gallery/2009/oct/30/photography-cultural-trips-history