Andreas Britsche – Comenius University in Bratislava, Department of Strategy and Entrepreneurship, Faculty of Management, Odbojárov 10, 820 05 Bratislava, Slovak Republic
Milan Fekete –
Comenius University in Bratislava, Department of Strategy and Entrepreneurship, Faculty of Management, Odbojárov 10, 820 05 Bratislava, Slovak Republic


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6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 24, 2022, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-57-8, ISSN 2683-4510


Automobile mobility has been following a new path for years with the electrification of drive-through battery energy and will replace fos­sil drives in the foreseeable future. Restructuring the existing processes to im­plement the technical requirements is a challenge for the established OEMs, who must establish new value chains in addition to the existing ones. The es­tablished OEMs are thus challenged to configure a management system in their strategic planning that meets the future requirements and allows them to remain competitive. Ultimately, however, the customers are the most im­portant factor, as all planning and degrees of fulfillment are oriented to­wards them. The key question is thus: How can OEMs strategically align their value chains, taking all factors into account so that they are considered resil­ient and robust? As a factor of the possibilities of strategic alignment of val­ue chains, the EU project ‘GAIA-X’, which is currently being developed, is con­sidered in this paper.


Electro mobility; Supply chain; Supply; Environmental and demand risks


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