Strategy for the Development of the Serbian Fruit Industry in Disruptive Times

Reka Korhecz – University of Novi Sad, Faculty of Economics in Subotica, Segedinski put, 9-11, 24000, Subotica, Serbia
Otilija Sedlak – University of Novi Sad, Faculty of Economics in Subotica, Segedinski put, 9-11, 24000, Subotica, Serbia
Aleksandra Marcikić Horvat – University of Novi Sad, Faculty of Economics in Subotica, Segedinski put, 9-11, 24000, Subotica, Serbia

Abstract: Scope of the contribution in addition to economic development, creating gross domestic product and creating jobs, agriculture plays a key role in ensuring food security. All these facts become especially important in disruptive times. The work is partly an evaluation of one of the most impor­tant sectors of agriculture – an analysis of the fruit industry in Serbia. In par­allel with that, the main goal of the research and also the aimed benefits for the reader is to show the state of the fruit market in terms of production ca­pacity, export, import, and a detailed analysis of the key players in the sec­tor. The main used methods were descriptive statistics and SWOT analysis of two fruit industries in Serbia. Based on the analysis, the possibilities for the development of the fruit industry will be presented findings which could be potential strategies for the improvement of this sector will be formulated.

8th International Scientific Conference – EMAN 2024 – Economics and Management: How to Cope With Disrupted Times, Rome, Italy, March 21, 2024, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-83-7, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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