Joint Venture Strategy on the Example of Serbian Companies and Their Foreign Partners

Vuk Bevanda – Faculty of Social Sciences, Belgrade, Serbia

Aleksandra Živaljević – Higher Colleges of Technology, Department of Business, United Arab Emirates

Ljubica Mojsilović – Business Vision doo, Kragujevac, Serbia

Apstrakt: Zajedničko ulaganje (joint venture) predstavlja oblik poslovne saradnje u kojem dva ili više preduzeća udružuju resurse i kapital kako bi postigli specifične ciljeve, kao što su ulazak na nova tržišta, razvoj novih proizvoda ili usluga, kao i postizanje konkurentske prednosti. Ovaj oblik saradnje omogućava efikasniju upotrebu resursa, smanjenje rizika, šire­nje poslovnih aktivnosti, ali donosi i određene izazove i rizike. Takođe, za­jednička ulaganja omogućavaju preduzećima da iskoriste prednosti eko­nomije obima, smanje troškove i unaprede poslovnu efikasnost. U radu će biti analizirane prednosti zajedničkih ulaganja kroz odabrane primere iz prakse.

Abstract: A joint venture is a form of business cooperation in which two or more companies combine resources and capital to achieve specific goals, such as entering new markets, developing new products or services, and achieving a competitive advantage. This form of cooperation enables more efficient use of resources, risk reduction, and expansion of business activi­ties, but also brings certain challenges and risks. Also, joint ventures allow companies to take advantage of economies of scale, reduce costs and im­prove business efficiency. The paper will analyze the advantages of joint ventures through selected examples from practice.

8th International Scientific Conference – EMAN 2024 – Economics and Management: How to Cope With Disrupted Times, Rome, Italy, March 21, 2024, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-83-7, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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