Strategic Management in the Selected Organization

Viktorie Zezulová -Student of Economics and Management, Moravian Business College Olomouc, Kosmonautu 1288/1, 779 00 Olomouc, Czech Republic

Jaroslav Škrabal – Moravian Business College Olomouc, Institute of Economy, Finance and Innovation, Kosmonautu 1288/1, 779 00 Olomouc, Czech Republic

Abstract: The paper focuses on Strategic Management in the Selected Or­ganization. The paper aims to perform an analysis of strategic manage­ment in a pre-selected healthcare facility (organization) in the Czech Re­public. Furthermore, the paper is based on secondary data. This informa­tion is important for the creation of individual methods that were imple­mented and analyzed in the paper. As part of the paper, the authors eval­uated the primary data, which involves the implementation of a strategic management analysis in a pre-selected medical facility. Among the stra­tegic management methods used by the authors, it is primarily an analy­sis of the external and internal environment together with a SWOT analy­sis (plus/minus matrix). Conclusions and recommendations are drawn up at the end of the paper.

8th International Scientific Conference – EMAN 2024 – Economics and Management: How to Cope With Disrupted Times, Rome, Italy, March 21, 2024, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-83-7, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2024

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