Vlastimir Čobrda – Comenius University in Bratislava, Faculty of Management, Odbojárov 10, P.O.BOX 95, 820 05 BRATISLAVA 25, Slovak Republic

DOI: https://doi.org/10.31410/EMAN.2022.219

Full paper

Download file

6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 24, 2022, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-57-8, ISSN 2683-4510

 Abstract:

The world as we knew it before March 2020, that is, before the outbreak of the COV­ID-19 pandemic, changed in all segments of our society. What we thought was completely nor­mal before the outbreak of the pandemic, and the only right thing quickly turned out to be not quite true. It is very important to point out that the COVID-19 pandemic has changed many rules in the world, as well as the marketing segment and the entire online market in Slovakia. This was the main reason for writing an article on „The impact of the COVID-19 pandemic on the devel­opment of the online market in the Slovak Republic“. The intention is to contribute to the devel­opment of this topic in Southeast Europe. The article will primarily include an analysis of the cur­rent state and challenges that this area is facing, as well as the opportunities and the need to raise the entire online market in Slovakia to a higher level. The main goal of this article is to show that the impact of the COVID-19 pandemic, i.e. the worldwide crisis, could be overcome by suc­cessful adaptation of the market to the business rules during the crisis. Hope is that after sum­marizing conclusions and recommendations, this paper will be an impetus for the further devel­opment of this topic.

Keywords:

Online market Slovakia; Covid-19; Pandemic

REFERENCES

Finstat. (2021). Databáza finančných údajov – hospodárske výsledky slovenských firiem, https:// finstat.sk

Fulmek, A. (2020), Fulmek: Výpadky predaja a inzercie budú drastické, pôjde o milióny, Týždenník TREND, https://medialne.trend.sk/tlac/fulmek-vypadky-predaja-inzercie-budu-drasticke-pojde-miliony;

IAB Slovakia. (2021), Výdavky do digitálnej reklamy v roku 2020 rástli o 2,4%, https://www. iabslovakia.sk/tlacove-centrum/vydavky-do-digitalnej-reklamy-v-roku-2020-rastli-o-24/

IAB Slovakia. (2021). Výdavky do digitálnej reklamy v roku 2020 rástli o 2,4%, https://www. iabslovakia.sk/tlacove-centrum/vydavky-do-digitalnej-reklamy-v-roku-2020-rastli-o-24/

KOTLER, P. et al. (2004). Moderní marketing 4. vydanie Praha : GRADA PUBLISHING, 2007

KPMG. (2020). Pandémia priniesla nárast tržieb iba pre 42 % e-shopov, https://home.kpmg/sk/ sk/home/media/press-releases/2020/05/pandemia-priniesla-narast-trzieb-iba-pre-42per­cent-eshopov.html

KPMG. (2022). Výsledky prieskumu E-shop Barometer 2021, https://assets.kpmg/content//dam/ kpmg/sk/pdf/external/kpmg-e-shop_barometer_kompletne%20vysledky_webinar.pdf

Obchodný register na internete. (2021). Ministerstvo spravodlivosti Slovenskej Republiky, https://www.orsr.sk/vypis.asp?ID=331284&SID=2&P=1

ŠOLTÉSOVÁ, Simona. (2016). Memetické texty a digitálne médiá. Prešov: Prešovská univerzita.

 

Share this

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Serbia

https://www.udekom.org.rs/home

Udekom Balkans is a dynamic non-governmental and non-profit organization, established in 2014 with a mission to foster the growth of scientific knowledge within the Balkan region and beyond. Our primary objectives include advancing the fields of management and economics, as well as providing educational resources to our members and the wider public.

Who We Are: Our members include esteemed university professors from various scientific disciplines, postgraduate students, and experts from ministries, public administrations, private and public enterprises, multinational corporations, associations, and similar organizations.

Building Bridges Together: Over the course of nine years since our establishment, the Association of Economists and Managers of the Balkans has established impactful partnerships with more than 1,000 diverse institutions across the Balkan region and worldwide.

EMAN conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.