Sustainable Tourism on the Example of Eco Camps in the Republic of Croatia

Martina Ostojić – Libertas međunarodno sveučilište Zagreb, Hrvatska

Sandra Šokčević – Libertas međunarodno sveučilište Zagreb, Hrvatska

Martina Glavan – Libertas međunarodno sveučilište Zagreb, Hrvatska

Sažetak: Održivi turizam i održivi razvoj imaju veliku ulogu za očuvanje pri­rode te sa svojom ulogom da smanje zagađenje i utjecaj na okoliš, pri kam­piranju stvaraju okruženje u kojem se koriste obnovljivi izvori energije i mate­rijali koji ne štete prirodi. Eko-kamp predstavlja sistem kvalitetnog upravlja­nja i zaštite životne sredine. Taj koncept u svakom pogledu ponude vodi ve­liku brigu o prostoru u cilju ostvarenja vizije kvalitetnog okruženja i smanje­nja troškova. Svrha rada je sustavno istražiti i argumentirano obrazložiti spe­cifične oblike kampova u fokusu održivog razvoja, odnosno eko kampove. U radu se empirijski istražuju stavovi i mišljenja gostiju o stupanju zadovoljstva elementima ponude unutar ekoloških kampova u Republici Hrvatskoj, odno­sno o motivima dolaska i odabira istih. Generalni je zaključak istraživanja da su ispitanici izjavili da teže izboru eko kampova i eko kampiranju te da im ve­liku važnost ima usmjerenost kampa na održivost, s minimalnim utjecajem na okoliš te čista i pametna energija, ekološki osviješteni smještaj i stvaranje podrške i suradnja s lokalnom zajednicom.

Abstract: Sustainable tourism and sustainable development play a signifi­cant role in preserving nature by reducing pollution and environmental im­pact. In the context of camping, this creates an environment where renewa­ble energy sources and eco-friendly materials are used. An eco-camp repre­sents a system of quality management and environmental protection. This concept carefully manages space in every aspect of its offer to achieve the vision of a high-quality environment while reducing costs. The purpose of this paper is to systematically research and provide a reasoned explanation of specific types of camps focused on sustainable development, particular­ly eco-camps. The paper empirically examines the attitudes and opinions of guests regarding their satisfaction with the elements offered within ecolog­ical camps in the Republic of Croatia, focusing on their motives for choos­ing and visiting these camps. The general conclusion of the research is that respondents indicated a preference for eco-camps and eco-camping. They highly value the camp’s focus on sustainability, minimal environmental im­pact, clean and smart energy, eco-conscious accommodations, and foster­ing support and collaboration with the local community.

8th International Scientific Conference – EMAN 2024 – Economics and Management: How to Cope With Disrupted Times, Rome, Italy, March 21, 2024, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-83-7, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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