Suzana Marković – University of Rijeka, Faculty of Tourism and Hospitality Management; Primorska 42, Opatija, Croatia
Jelena Dorčić – University of Rijeka, Faculty of Tourism and Hospitality Management; Primorska 42, Opatija, Croatia
Dora Rašan – University of Rijeka, Faculty of Tourism and Hospitality Management; Primorska 42, Opatija, Croatia
Bruna Bucić – University of Rijeka, Faculty of Tourism and Hospitality Management; Primorska 42, Opatija, Croatia
Marko Blažić – University of Rijeka, Faculty of Tourism and Hospitality Management; Primorska 42, Opatija, Croatia


5th International Scientific Conference – EMAN 2021 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, March 18, 2021, SELECTED PAPERS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-44-8, ISSN 2683-4510


The concept of customer experience has received considerable attention in various disciplines,
particularly in tourism and hospitality research. However, the aesthetic guest experience has hardly been
investigated in previous studies. Aesthetics involves what makes an object beautiful and what people feel
when they encounter a beautiful object. Dining experience encompasses almost all senses together, which
makes it difficult to measure this concept properly. Considering the important role of aesthetics in the dining
experience, this study provides a review and synthesis of the literature to establish a foundation for the
conceptual framework for measuring the aesthetic guest experience in restaurants. The main objectives
of this study are to categorise and summarise the research on aesthetic guest experience, present a new
conceptualization and conceptual model of the aesthetic guest experience in restaurants, and highlight the
emerging trends and gaps in the literature. The findings of this study contribute to aesthetic theory and
offer practical implications for restaurant managers regarding all aesthetic components that should be
considered when designing a memorable aesthetic restaurant experience.


Experience economy, Aesthetic experience, Restaurant, Content analysis, Descriptive analysis.


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