Tina Vukasović – DOBA Business School Maribor, Slovenia
Vlaho Mihač – PHOBS, Croatia
DOI: https://doi.org/10.31410/EMAN.S.P.2021.111
5th International Scientific Conference – EMAN 2021 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, March 18, 2021, SELECTED PAPERS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-44-8, ISSN 2683-4510
Abstract:
The purpose of the following research was to explore the possible difference between individual
and group hotels, to determine which is and is there any difference in the share of online sales,
average growth and tools used for online sales of hotel accommodation in the Republic of Croatia. To
reach the desired results, the authors have used the quantitative research method and research of secondary
data from the PHOBS CRS system, which is the most used CRS in the Republic of Croatia. The
main discoveries of the research are the share of online sales in total hotel sales, the average growth
of online sales, the number of tools used in hotel sales and the impact of COVID-19 on online sales in Employees in hotel sales can use these findings to gain insight into mentioned topics and to compare their results with the results in the paper.
Keywords:
Hospitality, Tourism, PHOBS CRS, COVID-19, Croatia.
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