Jana Masárová – Alexander Dubček University of Trenčín, Faculty of Social and Economic Relations, Študentská 3, 911 50
Trenčín, Slovak Republic

Eva Koišová – Alexander Dubček University of Trenčín, Faculty of Social and Economic Relations, Študentská 3, 911 50
Trenčín, Slovak Republic

Eva Ivanová – Alexander Dubček University of Trenčín, Faculty of Social and Economic Relations, Študentská 3, 911 50
Trenčín, Slovak Republic

DOI: https://doi.org/10.31410/EMAN.S.P.2020.153

4th International Scientific Conference – EMAN 2020 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, September 3, 2020, SELECTED PAPERS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-31-8, ISSN 2683-4510


The rapid development of information and communication technologies and the development
of digital economy and society brings new challenges and opportunities for individuals, companies and
the whole society. The huge growth of the Internet, which has contributed to these changes, and causes
changes in the living of individuals and households. In addition to new ways of communicating, the
Internet brings individuals new opportunities for collaboration, business, but also information retrieval
and, last but not least, shopping, contributing to the growth of living standards. In this paper, the
authors focus on one aspect of the digital economy – household access to the Internet and its usage for
purchasing products and services in the Slovak Republic. The aim of the article is to find out the level
and reasons for using the Internet by households of the Slovak Republic. In this paper, the authors use
methods: time series analysis, comparison, synthesis. The authors use data from the Statistical Office
of the Slovak Republic. The authors have found that the level of Internet usage in the Slovak households
is increasing, but it varies depending on gender, age group and type of household. Slovak households
buy mainly clothes, sports goods, and households’ goods for the private usage.


Digitalization, Digital economy, Internet, Information and communication technologies.


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