Jana Masárová – Alexander Dubček University of Trenčín, Faculty of Social and Economic Relations, Študentská 3, 911 50
Trenčín, Slovak Republic

Eva Koišová – Alexander Dubček University of Trenčín, Faculty of Social and Economic Relations, Študentská 3, 911 50
Trenčín, Slovak Republic

Eva Ivanová – Alexander Dubček University of Trenčín, Faculty of Social and Economic Relations, Študentská 3, 911 50
Trenčín, Slovak Republic

DOI: https://doi.org/10.31410/EMAN.S.P.2020.153

4th International Scientific Conference – EMAN 2020 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, September 3, 2020, SELECTED PAPERS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-31-8, ISSN 2683-4510


The rapid development of information and communication technologies and the development
of digital economy and society brings new challenges and opportunities for individuals, companies and
the whole society. The huge growth of the Internet, which has contributed to these changes, and causes
changes in the living of individuals and households. In addition to new ways of communicating, the
Internet brings individuals new opportunities for collaboration, business, but also information retrieval
and, last but not least, shopping, contributing to the growth of living standards. In this paper, the
authors focus on one aspect of the digital economy – household access to the Internet and its usage for
purchasing products and services in the Slovak Republic. The aim of the article is to find out the level
and reasons for using the Internet by households of the Slovak Republic. In this paper, the authors use
methods: time series analysis, comparison, synthesis. The authors use data from the Statistical Office
of the Slovak Republic. The authors have found that the level of Internet usage in the Slovak households
is increasing, but it varies depending on gender, age group and type of household. Slovak households
buy mainly clothes, sports goods, and households’ goods for the private usage.


Digitalization, Digital economy, Internet, Information and communication technologies.


Červeňová, M. (2019). Inteligentný ekologický vývoj a digitálna transformácia ekonomiky (Smart
ecological development and digital economic transformation). FINANČNÉ TRHY, 2/2019, 9 p.
Chaaben, N., & Mansouri, F. (2017). Digital Economic and Social Evolution of Tunisia. MIC 2017 –
Management International Conference. Venice, Italy. May 24-27, 2017. (pp. 393-404).
Fabová, Ľ. (2014). IKT – hybná sila ekonomického rozvoja (ICT – a driving force for economic
development). JOURNAL OF KNOWLEDGE SOCIETY, 2(2), 64-74.
Fifeková, E., & Nežinský, E. (2018). Budeme digitálni? (Will we be digital?) Monitor hospodárskej
politiky, 2/2018, 19-23.

Folea, V. (2018). European public policies in the area of the digital economy and society: country
performance analysis. In P. Hájek, O. Vít (Eds.), Innovations in Science and Education. CBU
international conference on innovations in science and education, CBU Research Institute,
Prague, March 21-23, (pp. 120-128). Prague: CBU Research Institute. DOI: 10.12955/cbup.
Halás, O. (2011). Informačno-komunikačné technológie vo vyučovacom procese (ICT in education).
AND YOUNG UNIVERSITY TEACHERS (pp. 425-432). Prešov: Faculty of Humanities
and Natural Sciences, University of Presov in Presov, Slovakia. https://www.pulib.
Hučková, R., Bonk, F., & Rózenfeldová, L. (2018). Zdieľané hospodárstvo – otvorené problémy a
diskusia (najmä s prihliadnutím na obchodnoprávne a daňovoprávne súvislosti) (Collaborative
economy – open problems and discussion (with regard to commercial and tax issues)).
STUDIA IURIDICA Cassoviensia, 6(2), 125-140.
Klinec, I. (2000). Digitálna ekonomika – svetové trendy a perspektívy rozvoja na Slovensku (Digital
economy – world trends and development perspectives in Slovakia). Marketing Magazine,
4/2000, 6 p.
Leško, P. (2019). Exponenciálna ekonomika podporujúca udržateľný ekonomický rozvoj krajiny
(The Exponential Economy Supporting Sustainable Economic Development of the Country).
Mayerová, K., Hyžová, S. (2019). Development of information technologies and their impact on the
17(2), 70-79.
Stoica, E.A. & Bogoslov, I.A. (2017). A Comprehensive Analysis Regarding DESI Country Progress
for Romania Relative to the European Average Trend. 8th Balkan Region Conference
on Engineering and Business Education and 10th International Conference on Engineering
and Business Education, Lucian Blaga University of Sibiu, October 19-22, 2017 (pp. 258-266).
Sibiu, Romania.
Statistical Office of the Slovak Republic. (2020). Database DataCube. Information Society. http://
Statistical Office of the Slovak Republic. (2019). Zisťovanie o využívaní informačných a komunikačných
technológií v domácnostiach 2019 (Survey on Information and Communication
Technologies Usage in Households 2019). https://slovak.statistics.sk

Download full paper

Share this

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Serbia


Udekom Balkans is a dynamic non-governmental and non-profit organization, established in 2014 with a mission to foster the growth of scientific knowledge within the Balkan region and beyond. Our primary objectives include advancing the fields of management and economics, as well as providing educational resources to our members and the wider public.

Who We Are: Our members include esteemed university professors from various scientific disciplines, postgraduate students, and experts from ministries, public administrations, private and public enterprises, multinational corporations, associations, and similar organizations.

Building Bridges Together: Over the course of nine years since our establishment, the Association of Economists and Managers of the Balkans has established impactful partnerships with more than 1,000 diverse institutions across the Balkan region and worldwide.

EMAN conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.