Tanya Georgieva, Damyan Kirechev
University of Economics – Varna, Varna 9002, blvd. “Knyaz Boris I”77, Bulgaria

DOI: https://doi.org/10.31410/EMAN.S.P.2019.81

3rd International Scientific Conference – EMAN 2019 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 28, 2019, SELECTED PAPERS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty –  Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-19-6, ISSN 2683-4510

Abstract:

Historically, Bulgaria has been a long-standing wine producer and exporter. Over the past few decades there have been changes in the political environment, the production and the market, which are associated with certain threats and opportunities for Bulgarian wine producers. The purpose of this paper is to examine the export competitiveness of Bulgarian bottled wines. The assessment is based on a set of indicators of import and export quantities and prices for the main external markets. Our research findings indicate that Bulgarian producers are selling mainly in the low-price segments, and, in many cases, at a high level of price volatility and decreasing quantities.

Keywords:

Bottled wines, competitiveness, wine export, wine trade.

REFERENCES

[1] Annual Agricultural Reports (2008-2017), Ministry of agriculture, food and forestry, Bulgaria, https://www.mzh.government.bg/bg/politiki-i-programi/otcheti-i-dokladi/agrarendoklad/(bg)
[2] Dimitrova, D. Peykov, V. Dimitrov, V. Dimitrova, V. (2013) State, Trends and Problems in the Development of Viticulture in Bulgaria. University of Craiova, Seria: Biologie, Horticultură, Tehnologia prelucrării, produselor agricole, Ingineria mediului. Vol. XVIII (LIV), p. 139-144
[3] European Commission, (2014) Study on the Competitiveness of European Wines. Final Report. October 2014, written by COGEA S.R.L., Luxemburg, European Union, doi: 10.2762/56910
[4] Georgieva, T. (2018) On the Some Trends in Exportation of Bottled Wine From Bulgaria. National discussion “Sustainable Development of the Vine and Wine Sector – Challenges and Opportunities for Growth”. Conference proceeding papers. Varna, Nauka i ikonomika, p. 59-72 (bg)
[5] Kanchev, I. Doichinova, Y. Miteva, A. Stoyanova, Z. (2012) Ustoichivo razvitie na lozaro- vinarskiya sector v Yuzhen Centralen Rayoun. Sofia, UNWE (238) (bg)
[6] Kirechev, D. Nikolov, R. (2018) State and Trends of the Productive Viticulture in Bulgaria. National discussion “Sustainable Development of the Vine and Wine Sector – Chellenges and Opportunities for Growth”. Conference proceeding papers. Varna, Nauka i ikonomika, p.15-40 (bg)
[7] Kirovski, P. (2011) Development trends of the global wine market. Economics and management of agriculture, Vol. 56, Issue 6, p. 3-9 (bg)
[8] Koutroupi, E. Natos, D., Karelakis, C. (2015) Assessing Exports Market Dynamics: the case of Greek Wine Exports. Procedia Economics and Finance, 19, 184-192
[9] Lombardi, P. Dal Bianco, A. Freda, R. Caracciolo, F. Cembalo, L. (2016) Development and trade competitiveness of the European wine sector: A gravity analysis of intra-EU flows. Wine Economics and Policy, Volume 5, Issue 1, June 2016, Pages 50-59
[10] Lyubenov. L. Pelovska, D. (2017) Marketing of Bulgarian Wines. Journal of Mountain Agriculture on the Balkan, 20 (4), 137-150
[11] Peycheva, A. (2018) State of Wine Production and Trade with Wine in Bulgaria. National discussion “Sustainable Development of the Vine and Wine Sector – Challenges and Opportunities for Growth”. Conference proceeding papers. Varna, Nauka i ikonomika, p.41-58 (bg)
[12] Porter, E. Michael (1990), The Competitive Advantage of Nations, London: Macmillan
[13] Porter, M. Ketels, C. Delgado, M. (2008), The Microeconomic Foundations of Prosperity: Findings from the Business Competitiveness Index, The Global Competitiveness Report 2007-2008.
[14] Totlyakov, A. (2017) Marketing na vinoto v Bulgaria. Avtoreferat na disertacionen trud. University of National and World Economy. Sofia (40), (bg)
[15] UN Comtrade database, https://comtrade.un.org/
[16] Van Rooyen J. Esterhuizen, D. Stroebel, L. (2011) Analyzing the Competitive Performance of the South African Wine Industry. International Food and Agribusiness Management Review, Vol. 14, Issue 4, p. 179-200
[17] Vlahovic, B. Pushkaric, A. Maksimovich, B. (2009) Competitiveness of Wine Export From the Republic of Serbia. Paper presentation at the 113 the EAAE Seminar “The role of knowledge, innovation and human capital in multifunctional agriculture and territorial rural development, Belgrade, Republic of Serbia, December 9-11, 2009.


Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Republic of Serbia