EXPORT COMPETITIVENESS OF BULGARIAN BOTTLED WINES

Tanya Georgieva, Damyan Kirechev
University of Economics – Varna, Varna 9002, blvd. “Knyaz Boris I”77, Bulgaria

DOI: https://doi.org/10.31410/EMAN.S.P.2019.81

3rd International Scientific Conference – EMAN 2019 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 28, 2019, SELECTED PAPERS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty –  Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-19-6, ISSN 2683-4510

Abstract:

Historically, Bulgaria has been a long-standing wine producer and exporter. Over the past few decades there have been changes in the political environment, the production and the market, which are associated with certain threats and opportunities for Bulgarian wine producers. The purpose of this paper is to examine the export competitiveness of Bulgarian bottled wines. The assessment is based on a set of indicators of import and export quantities and prices for the main external markets. Our research findings indicate that Bulgarian producers are selling mainly in the low-price segments, and, in many cases, at a high level of price volatility and decreasing quantities.

Keywords:

Bottled wines, competitiveness, wine export, wine trade.

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