Marijana Vidas-Bubanja
Alfa University, Faculty of Finance, Banking and Audit, Belgrade, Palmira Toljatija 3, Serbia
Snežana Popovčić-Avrić
Metropolitan University, FEFA Faculty, Belgrade, Bul. Zorana Đinđića 44, Serbia
Iva Bubanja
Belgrade Business Academy for Applied Studies, Belgrade, Kraljice Marije 73, Serbia


3rd International Scientific Conference – EMAN 2019 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 28, 2019, SELECTED PAPERS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty –  Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-19-6, ISSN 2683-4510


The digitalization level of society and economy is growing in accordance with the rising acceptance and implementation of digital technologies and the transfer of social and economic activities to the Internet. Digital technologies and innovations are powerful, pervasive and have multiple, indirect impacts. These innovations are changing economies and markets, and reinventing relationships between organizations, suppliers and customers, thus becoming critical elements for growth, innovation and job creation. Both developed and developing countries are trying to put in place right enabling conditions in order to use all the innovation and growth opportunities offered by proper implementation of digital technologies in different sectors of national economy and society. This paper examines South East European (SEE) countries in transition readiness to develop digital economy by analyzing and comparing some of the key measuring indicators mainly connected with the infrastructure development, but also some complex measuring information and communication technology (ICT) indexes such as network readiness index and ICT development index.


Digital economy, digital entrepreneurship, competitiveness, innovation.


[1] Vidas-Bubanja, M., Bubanja, I.(2016) „The Future of digital economy in some SEE countries (case study: Croatia, Macedonia, Serbia, Bosna and Herzegovina)“, 39th International Convention on information and communication technology, electronics and microelectronics, MIPRO 2016, May 30th- June 3rd, 2016, Opatija, Croatia, Proceedings, pp. 1780-1785.
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[9] The World Bank, Fixed broadband subscriptions (per 100 people) 2017 at:
[10] Zavod za statistiku Crne Gore (2017) Upotreba informaciono-komunikacionih tehnologija u preduzećima u Crnoj Gori, 2017. godine, Broj 191, Podgorica, at: https://www.monstat. org/userfiles/file/ICT/2017/Upotreba%20IKT%20u%20preduzecima%202017.pdf
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[14] ITU (2017) Measuring the Information Society Report 2017, Geneva.
[15] World Economic Forum, (2016) The Global Information Technology Report, Geneva.
[16] United Nations (2018) E-Government Survey 2018, NY.
[18] Bilbao-Osorio, B et al. (2013) „The network readiness index 2013: Benchmarking ICT uptake and support for growth and jobs in a hyper-connected world“, The Global Information Technology Report 2013, World Economic Forum, Geneva, p. 3-34.
[19] Vidas-Bubanja, M. (2018) „Education as a way to prepare Serbia for digitally connected world“, 8th DANUBE ACADEMIES CONFERENCE TOPIC II: Universities in Transition, Belgrade, 21-22 September 2017, Proceedings, Serbian Academy of Sciences and Arts, Belgrade, p. 119-142.

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