ASSOCIATION OF SMALL ECONOMIC ENTITIES FOR PLACEMENT
OF AGRICULTURAL PRODUCTS THROUGH A DISTRIBUTION CENTER:
THE CASE OF CROATIAN FRUIT PRODUCERS
Heri Bezić – University of Rijeka, Faculty of Economcis and Business, Ivana Filipovića 4, 51000 Rijeka, Republic of Croatia
Gordana Brcković – University of Rijeka, Faculty of Economcis and Business, Ivana Filipovića 4, 51000 Rijeka, Republic of Croatia
Davorin Balaž – University of Rijeka, Faculty of Economcis and Business, Ivana Filipovića 4, 51000 Rijeka, Republic of Croatia
DOI: https://doi.org/10.31410/EMAN.2021.475
5th International Scientific Conference – EMAN 2021 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, March 18, 2021, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-43-1, ISSN 2683-4510
Sažetak:
Radi postizanja konkurentnosti malih gospodarskih subjekata na tržištu uz visoke standarde
kvalitete ključno je njihovo udruživanje na lokalnom području. Budući da tržištem prevladavaju veliki
poljoprivredni proizvođači koji količinom proizvoda smanjuju njihovu cijenu ugrožen je opstanak, a
samim time i poslovanje malih proizvođača lokalnih prehrambenih proizvoda. Predmet istraživanja je
detaljno proučiti determinante učinkovitosti distributivnog centra koji posluje s malim gospodarskim
subjektima i osigurava im otkup i sigurno tržište. Da bi se istaknuli ključni aspekti rada distributivnog
centra za voće i povrće, analizirali su se ekonomski pokazatelji za razdoblje 2009.-2019. godine. Također
su korištene metode kojima se želi detektirati koje su to varijable kljućne za udruživanje i uključivanje
malih gospodarskih subjekata u distributivne centre radi plasmana voća odgojno obrazovnim
ustanovama koje sudjeluju u provedbi školske sheme.
Ključne riječi:
Školska shema, Distributivni centar, Mali gospodarski subjekti, Plasman proizvoda.
Abstract:
To achieve the competitiveness of small businesses in the market with high-quality standards,
it is crucial to unite them in the local area. Since the market is dominated by large agricultural producers
who reduce the price of products by the amount of products, survival is endangered, and thus
the business of small producers of local food products. The subject of the research is to study in detail
the determinants of the efficiency of a distribution center that cooperates with small businesses and
provides them with a buyout and a secure market. In order to highlight the key aspects of the work of
the distribution center for fruits and vegetables, the economic indicators for the period 2009-2019 were
analyzed and methods were used to detect which variables are crucial for the association and inclusion
of small businesses in distribution centers for the placement of fruit in educational institutions participating
in the implementation of the school scheme.
Keywords:
School scheme, Distribution center, Small businesses, Product placement.
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