Ana-Maria Bolborici – Transilvania University of Brașov, Faculty of Sociology and Communication, Department of Social Sciences
and Communication, Bdul Eroilor, no. 25, Romania
Dana Sorea – Transilvania University of Brașov, Faculty of Sociology and Communication, Department of Social Sciences
and Communication, Bdul Eroilor, no. 25, Romania


5th International Scientific Conference – EMAN 2021 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, March 18, 2021, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-43-1, ISSN 2683-4510


The Land of Făgăraș is a unique location at the heart of Romania, which distinguishes itself
through its historical and cultural richness, being declared the tourist destination of 2020. The Land of
Făgăraș has this important distinction because its geographical position attracted a population with
the vision of forming a community. The growing attractiveness for tourists is reflected in the positive
trend of tourist traffic and revenue from tourism and various activities. This study will use some of
the results obtained through a project called “Mapping the intangible cultural heritage in the Land of
Făgăraș” which started in 2018 and ended in 2019. This study aims to present, on the one hand, the
results of this project, such as intangible cultural heritage resources of strategic interest in Land of
Făgăraș and thematic cultural routes in this region and, on the other hand, to give proof that this region
deserved to be one of the top destinations as regards the Romanian tourism.


Cultural heritage, Community identity, Tourism.


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