Aleksandra Andreska – Sarevska – European University Skopje, Sv. Kliment Ohridski N° 68, 1000 Skopje, North Macedonia
Sanja Pavlova – European University Skopje, Sv. Kliment Ohridski N° 68, 1000 Skopje, North Macedonia

DOI: https://doi.org/10.31410/EMAN.2021.275


5th International Scientific Conference – EMAN 2021 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, March 18, 2021, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-43-1, ISSN 2683-4510

Abstract:

These days, we are all exposed to unusual conditions due to the Coronavirus pandemic
COVID-19, which exposes to unpleasant circumstances our families, friends, and also our business
activities. According to this fact, it will probably increase the online shopping, because the people are
spinning to the e-commerce to buy the things which in normal conditions would buy personally. The
paper aims to find out how the COVID-19 pandemic has influenced on the growth of online shopping
and electronic commerce, such as managing the new way of living. The authors in this paper use the
methods of synthesis, comparison, time series analysis and use data from the Association of e-commerce
of the Republic of North Macedonia. The authors concluded that the COVID-19 pandemic has
changed the habits of the domestic buyers, who redirected the big part of the online shopping from
foreign countries to domestic e-shops.

Keywords:

Association of e-commerce of the Republic of North Macedonia, Electronic commerce, Influence.

REFERENCES

Association of e-commerce of the Republic of North Macedonia
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Koch, J., Frommeyer, B., & Schewe, G. (2020). Online Shopping Motives during the COVID-19
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Sharma, A., & Jhamb, D. (2020). Changing Consumer Behaviours towards Online Shopping –
An Impact of Covid-19. Academy of Marketing Studies Journal, Vol: 24 Issue: 3 https://
www.abacademies.org/articles/changing-consumer-behaviours-towards-online-shopping–
an-impact-of-covid-19-9298.html

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