Aleksandra Andreska – Sarevska – European University Skopje, Sv. Kliment Ohridski N° 68, 1000 Skopje, North Macedonia
Sanja Pavlova – European University Skopje, Sv. Kliment Ohridski N° 68, 1000 Skopje, North Macedonia
DOI: https://doi.org/10.31410/EMAN.2021.275
5th International Scientific Conference – EMAN 2021 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, March 18, 2021, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-43-1, ISSN 2683-4510
Abstract:
These days, we are all exposed to unusual conditions due to the Coronavirus pandemic
COVID-19, which exposes to unpleasant circumstances our families, friends, and also our business
activities. According to this fact, it will probably increase the online shopping, because the people are
spinning to the e-commerce to buy the things which in normal conditions would buy personally. The
paper aims to find out how the COVID-19 pandemic has influenced on the growth of online shopping
and electronic commerce, such as managing the new way of living. The authors in this paper use the
methods of synthesis, comparison, time series analysis and use data from the Association of e-commerce
of the Republic of North Macedonia. The authors concluded that the COVID-19 pandemic has
changed the habits of the domestic buyers, who redirected the big part of the online shopping from
foreign countries to domestic e-shops.
Keywords:
Association of e-commerce of the Republic of North Macedonia, Electronic commerce, Influence.
REFERENCES
Association of e-commerce of the Republic of North Macedonia
Bayad, A. (2020). Impact of COVID-19 on consumer buying behavior toward online shopping
in Iraq. Journal of Economic Studies, 18(42):267-280. https://www.researchgate.net/publication/
345507104_Impact_of_COVID-19_on_consumer_buying_behavior_toward_online_
shopping_in_Iraq
Hoekstra, J.C., Leeflang, P.SH. (2020). Marketing in the era of COVID-19. Italian Journal of
Marketing, 249–260 (2020)
https://doi.org/10.1007/s43039-020-00016-3
Koch, J., Frommeyer, B., & Schewe, G. (2020). Online Shopping Motives during the COVID-19
Pandemic – Lessons from the Crisis. vol. 12, issue 24, 1-20 https://www.mdpi.com/2071-
1050/12/24/10247/htm
National Bank of the Republic of North Macedonia
Sharma, A., & Jhamb, D. (2020). Changing Consumer Behaviours towards Online Shopping –
An Impact of Covid-19. Academy of Marketing Studies Journal, Vol: 24 Issue: 3 https://
www.abacademies.org/articles/changing-consumer-behaviours-towards-online-shopping–
an-impact-of-covid-19-9298.html