Zair Bouzidi – LIMPAF Laboratory, Computer Science Dept, Faculty of Science and Applied Science, Bouira University,
Algeria
Abdelmalek Boudries – Laboratory LMA, Commercial Science Dept, Faculty of Economics, Business and Management, Bejaia
University, Algeria
Mourad Amad – LIMPAF Laboratory, Computer Science Dept, Faculty of Science and Applied Science, Bouira University,
Algeria
DOI: https://doi.org/10.31410/EMAN.2021.191
5th International Scientific Conference – EMAN 2021 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, March 18, 2021, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-43-1, ISSN 2683-4510
Abstract:
This proposed model is based on a deep recurrent neural network trained with Long Short-
Term Memory Network (LSTM), used because of its ability to learn long term dependencies, taking the
concatenated function and Financial data as input, while integrating encapsulations, using Smart Data
and retrieving information by combining multiple search results (all the Web). It combines representation
training with financial data while integrating encapsulations from multiple sources and retrieving
information by combining multiple search results. It provides some good ideas that we have extended
to improve Corporate Marketing and Business Strategies. We show that the proposed model learns to
localize and recognize different aspects of Corporate Marketing and Business Strategies. We evaluate
it on the challenging task of detecting Fraud in Financial Services and Financial Time Series Forecasting
and show that it is more accurate than the state-of-the-art of other neural networks and that it uses
fewer parameters and less computation.
Keywords:
Business, Marketing, Forecasting of financial times series, Fraud detection, LSTM, Smart Data.
REFERENCES
Abiodun, O. I., Jantan, A., Omolara, A. E., Dada, K. V., Mohamed, N. A. & Arshad, H. (2018).
State-of-the-art in artificial neural network applications: A survey. In Heliyon, 4(11),
DOI:10.1016/j.heliyon.2018.e00938
Abouelhoda, M. & Ghanem, M. (2009). String Mining in Bioinformatics. Scientific Data Mining
and Knowledge Discovery, 207–247. https://doi.org/10.1007/978-3-642-02788-8_9
Adhikari, R. & Agrawal, R.K., (2014), A combination of artificial neural network and random
walk models for financial time series forecasting. Neural Computing and Applications,
vol. 24, 1441–1449. https://doi.org/10.1007/s00521-013-1386-y
Agrawal, Rakesh, Mehta, Manish, Shafer, John, Srikant, Ramakrishnan, Arning, Andreas &
Bollinger, Toni, (1996), The Quest Data Mining System. Proceedings of the Second International
Conference on Knowledge Discovery and Data Mining KDD’96, 244-249.
doi:10.5555/3001460.3001511
Aloysius, G. & Binu D. (2013). An approach to products placement in supermarkets using Prefix
Span algorithm. Journal of King Saud University – Computer and Information Sciences
25(1), 77–87. https://doi.org/10.1016/j.jksuci.2012.07.001
Bao, W., Yue, J. & Rao, Y. (2017). A deep learning framework for financial time series using
stacked autoencoders and long-short term memory, PloS one, 12(7), e0180944.
Berglund, M., Raiko, T., Honkala, M., Karkkainen, L., Vetek, A. and Karhunen, J., (2015),
Bidirectional Recurrent Neural Networks as Generative Models, MIT Press, Cambridge,
MA, USA
Bodyanskiy, Yevgeniy & Popov, Sergiy, (2006), Neural network approach to forecasting of
quasiperiodic financial time series. European Journal of Operational Research, 175(3),
1357-1366. https://doi.org/10.1016/j.ejor.2005.02.012
Bouzidi Z., Boudries A. and Amad M., (2018), A New Efficient Alert Model for Disaster Management,
Proceedings of Conference AIAP’2018: Artificial Intelligence and Its Applications,
El-Oued, Algeria,
Bouzidi, Z., Amad, M. and Boudries, A., (2019), Intelligent and Real-time Alert Model for Disaster Management based on Information retrieval from Multiple Sources
, International
Journal of Advanced Media and Communication, Vol. 7, No. 4, pp. 309-330,
doi:10.1145/253260.253325
Bouzidi, Z., Boudries, A. & Amad, M. (2020). Towards a Smart Interface-based Automated
Learning Environment Through Social Media for Disaster Management and Smart
Disaster Education. Advances in Intelligent Systems and Computing. SAI 2020. Vol 1228.
Springer, Cham, 443-468. https://doi.org/10.1007/978-3-030-52249-0_31
Bouzidi, Z., Amad, M. and Boudries, A. (2020b). Deep Learning-based Automated Learning
Environment using Smart Data to improve Corporate Marketing, Business Strategies,
Fraud Detection in Financial Services and Financial Time Series Forecasting. In International
Conference on “Managing Business through Web Analytics – (ICMBWA2020)”,
Khemis Miliana University, Algeria
Brin, Sergey, Motwani, Rajeev, Ullman, Jeffrey D. & Tsur Shalom, (1997), Dynamic items and
counting and implication rules for market basket data. Proceedings of the 1997 ACM SIGMOD
international conference on Management of data, SIGMOD’97, 255-264. https://doi.
org/10.1145/253260.253325
Calvez, A. (le) and Cliff, D., (2018), Deep learning can replicate adaptive traders in a limit-order-
book financial market, 2018 IEEE Symposium Series on Computational Intelligence,
(SSCI 2018), pp. 1876-1883
Cavalcante, R. C., Brasileiro, R. C., Souza, V. L., Nobrega, J. P. & Oliveira, A. L. (2016). Computational
intelligence and financial markets: A survey and future directions. Expert Systems
with Applications, vol. 55,194–211.
Datta, A., Buchegger, S., Vu, LH., Strufe, T. & Rzadca, K., (2010), Decentralized Online Social
Networks, Handbook of Social Network Technologies and Applications, Springer, Boston,
MA, DOI:org/10.1007/978-1-4419-7142-5_17
Dong, M., Yao, L., Wang, X., Benatallah, B., Huang, C. & Ning, X. (2018). Opinion fraud detection
via neural autoencoder decision forest. Pattern Recognition Letters. http://www.
sciencedirect.com/science/article/pii/S0167865518303039
Dussart, A., Pinel-Sauvagnat, K. & Hubert, G. (2020). Capitalizing on a TREC Track to Build
a Tweet Summarization Dataset. In Text Retrieval Conference, (TREC’2020)
Elman, J., (1990), Finding structure in time. Cognitive Science, 14(2), 179–211. doi:10.1016/0364-
0213(90)90002-e
Fama, E. F. (1995). Random walks in stock market prices. Financial analysts journal, 51 (1),
75–80.
Fischer J., Jiang W. and Moran S., (2012), AtomicOrchid: A mixed reality game to investigate
coordination in disaster response, Proceedings of the 11th International Conference on
Entertainment Computing (ICEC 2012), pp. 572-577
Fiore, U., Santis, A. D., Perla, F., Zanetti, P. & Palmieri, F. (2019). Using generative adversarial
networks for improving classification effectiveness in credit card fraud detection. Information
Sciences, vol. 479, 448 – 455. http://www. sciencedirect.com/science/article/pii/
S0020025517311519
Fournier-Viger, P., Lin, J. C.-W., Kiran, R. U., Yun S. K. & Rincy, T. (2017). A Survey of Sequential
Pattern Mining. Data Science and Pattern Recognition, Ubiquitous International
1(1), 54–78.
Ghazali, Rozaida, Hussain, Abir Jaafar, Nawi, Nazri Mohd & Mohamad, Baharuddin, (2009),
Non-stationary and stationary prediction of financial time series using dynamic ridge polynomial
neural network. Neurocomputing, 72(10–12), 2359-2367. https://doi.org.10.1016/j.
neucom.2008.12.005
Gomez, J. A., Arvalo, J., Paredes, R. & Nin, J. (2018). End-to-end neural network architecture
for fraud scoring in card payments. Pattern Recognition Letters, vol. 105, 175 – 181, Machine
Learning and Applications in Artificial Intelligence. http://www.sciencedirect.com/
science/article/pii/S016786551730291X
Gudelek, M. U., Boluk, S. A. & Ozbayoglu, A. M. (2017). A deep learning based stock trading
model with 2-d cnn trend detection. Computational Intelligence (SSCI), 2017 IEEE Symposium
Series on. IEEE, 1–8.
Han, J.-H., Kushner, S. A., Yiu, A. P., Cole, C.J., Matynia, A., Brown, R.A. & Josselyn. S.A.
(2007). Neuronal Competition and Selection During Memory Formation. Science 316,
5823, 457–460. https://doi.org/10.1126/science.1139438
He, R., Liu, Y., Yu, G., Tang, J., Hu, Q. & Dang, J. (2016). Twitter summarization with social-temporal
context. In World Wide Web, 20(2), pp. 267-290, DOI:10.1007/s11280-016-0386-0
Hochreiter, S. & Schmidhuber, J., (1997), Long short-term memory. Neural Computation, 9(8),
1735–1780. DOI=10.1162/neco.1997.9.8.1735
Horita, Flavio E.A. and Albuquerque, Joao Porto (de) and Marchezini, Victor and Mendiondo,
Eduardo M., (2017), Bridging the gap between decision-making and emerging big data
sources: An application of a model-based framework to disaster management in Brazil,
Decision Support Systems, vol. 97, pp. 2-22, doi:10.1016/j.dss.2017.03.001
Immonen, A. and Paakkonen, P. and Ovaska, E., (2015), Evaluating the Quality of Social Media
Data in Big Data Architecture, IEEE Access, vol. 3, pp. 2028-2043, doi:10.1109/ACCESS.
2015.2490723
Imran, M., Castillo, C., Lucas, J., Meier, P. & Vieweg, S., (2014), AIDR: Artificial intelligence
for disaster response, Proceedings of the 23rd International Conference on World Wide
Web, (ICT-DM), 159-162. https://doi.org/10.1145/2567948.2577034
Imran M., Castillo C., Diaz F. and Vieweg S., (2015), ‘Processing social media messages in
mass emergency: A survey, ACM Computing Surveys (CSUR), vol.47, No. 67, pp. 1-38,
in: doi:10.1145/2771588
Imran, M., Ofli, F., Caragea, D. & Torralba, A., (2020), Using AI and Social Media Multimodal
Content for Disaster Response and Management: Opportunities, Challenges, and Future
Directions. Information Processing & Management, 57(5), 1-9. http://sci-hub.tw/10.1016/j.
ipm.2020.102261
Kodogiannis, V. & Lolis, A., (2002), Forecasting Financial Time Series using Neural Network
and Fuzzy System-based Techniques. Neural Computing and Applications, vol. 11, 90–doi:10.1007/s005210200021
Kosala, R. & Blockeel, H., (2000), Web Mining Research: A Survey, ACM SIGKDD Explorations
Newsletter, vol. 2, No. 1, ACM
Lagmay A. M., Mendoza J., Cipriano F., Delmendo P. A., Lacsamana M. N., Moises, M. A.,
Pellejera, III N., Punay, K. N., Sabio, G., Santos, L., Serrano, J., Taniza, H. J. and Tingin,
N. E., (2017), Street floods in Metro Manila and possible solutions, Journal of Environmental
Sciences
Lai, K.K., Yu, L., Wang, S. and Huang, W., (2006), Hybridizing Exponential Smoothing and
Neural Network for Financial Time Series Predication, Proceedings of Computational Science
– ICCS 2006, Lecture Notes in Computer Science, (ICCS 2006), vol. 3994, Springer,
Berlin, Heidelberg, doi:10.1007/11758549_69
Lamsal, R. & Kumar, T. V. V. (2020). Classifying Emergency Tweets for Disaster Response. In
International Journal of Disaster Response and Emergency Management (IJDREM), 3(1),
pp. 14-29, DOI:10.4018/IJDREM.2020010102
Lasfer, A., El-Baz, H. and Zualkernan, I. (2013). Neural network design parameters for forecasting
financial time series. Modeling, Simulation and Applied Optimization (ICMSAO), 5th
International Conference on. IEEE, 1–4.
LeCun, Y., Bengio Y. and Hinton G., (2015), Deep Learning: Review
, Nature, Vol 521, May 28st
Li, X., Deng, Z. & Luo, J. (2009). Trading strategy design in financial investment through a
turning points prediction scheme. Expert Systems with Applications, 36(4), 7818 – 7826.
http://www.sciencedirect.com/science/article/pii/S0957417408008622
Lu, C.-J., Lee, T.-S. & Chiu, C.-C. (2009). Financial time series forecasting using independent
component analysis and support vector regression. Decision Support Systems, 47(2), 115 –http://www.sciencedirect.com/science/article/pii/S0167923609000323
Masseglia, F., Teisseire, M. & Poncelet, P. (2005). Sequential pattern mining: A survey on issues
and approaches. Encyclopedia of Data Warehousing and Mining.
Mohammad, A. H., Rezaul, K. & Ruppa, T., Neil, D. B. B. & Yang, W. (2018). Hybrid deep
learning model for stock price prediction. IEEE Symposium Series on Computational Intelligence
SSCI. IEEE, 1837–1844.
Ofli, F. and Meier, P. and Imran, M. and Castillo, C. and Tuia, D. and Rey, N. and Briant, J. and
Millet, P. and Reinhard, F. and Parkan, M. and Joost, S., (2016), Combining Human Computing
and Machine Learning to Make Sense of Big (Aerial) Data for Disaster Response,
Big Data, vol. 4, No. 1
Pandey, T. N., Jagadev, A. K., Dehuri, S. & Cho, S.-B. (2018). A novel committee machine and
reviews of neural network and statistical models for currency exchange rate prediction:
An experimental analysis. Journal of King Saud University – Computer and Information
Sciences. http://www.sciencedirect.com/science/article/pii/S1319157817303816
Pinheiro, L. dos Santos & Dras, M. (2017). Stock market prediction with deep learning: A character-
based neural language model for event based trading. Proceedings of the Australasian
Language Technology Association Workshop 2017, 6–15.
Pradeepkumar, Dadabada & Ravi, Vadlamani, (2017), Forecasting financial time series volatility
using Particle Swarm Optimization trained Quantile Regression Neural Network.
Applied Soft Computing, vol. 58, 35-52. https://doi.org/10.1016/j.asoc.2017.04.014
Pumsirirat, A. & Yan, L. (2018). Credit card fraud detection using deep learning based on
auto-encoder and restricted Boltzmann machine. INTERNATIONAL JOURNAL OF ADVANCED
COMPUTER SCIENCE AND APPLICATIONS, 9(1), 18–25.
Qamar, M., Batool, S., Mehmood, S., Malik, A. W. & Rahman, A., (2016), Centralized to Decentralized
Social Networks: Factors that Matter, Managing and Processing Big Data in
Cloud Computing, DOI:10.4018/978-1-4666-9767-6.ch003
Rappaport, S. D., (2010), Listening Solutions, A Marketer’s Guide to Software and Services.
Journal of Advertising Research, 50(2), 197–213. Doi:10.2501/S00218491009135X
Rudra, K., Goyal, P., Ganguly, N., Imran, M. & Mitra, P. (2019). Summarizing situational tweets
in crisis scenarios: An extractive-abstractive approach. In IEEE Transactions on Computational
Social Systems, 6(5), pp. 981-993, DOI:10.1109/tcss.2019.2937899
Ruggiero, A. and Vos, M., (2014), Social Media Monitoring for Crisis Communication: Process,
Methods and Trends in the Scientific Literature, In Online Journal of Communication and
Media Technologies, Vol. 4, No. 1
Ryman-Tubb, N. F., Krause, P. & Garn, W. (2018). How artificial intelligence and machine
learning research impacts payment card fraud detection: A survey and industry benchmark. Engineering Applications of Artificial Intelligence, 76, 130 – 157. http://www.sciencedirect.
com/science/article/pii/S0952197618301520
Schreyer, M., Sattarov, T., Borth, D., Dengel, A. & Reimer, B. (2017). Detection of anomalies in
large scale accounting data using deep autoencoder networks. CoRR, vol. abs/1709.05254.
http://arxiv.org/abs/1709.05254
Sermpinis, G., Karathanasopoulos, A., Rosillo, R. and Fuente, D. (de la), (2019), Neural networks
in financial trading, Annals of Operations Research, doi:10.1007/s10479-019-03144-y
Smith, M. and Henne, B. and Szongott, C. and Voigt, G. von, (2012), Big data privacy issues in
public social media, 6th IEEE International Conference on Digital Ecosystems Technologies,
pp. 1-6, doi:10.1109/DEST.2012.6227909
Thawakar, O. & Gajjewar, P., (2019), Training Optimization of Feed Forward Neural Network
for Binary Classification. Proceedings of the International Conference on Computer Communication
and Informatics (ICCCI-2019). https://doi.org/10.1109/ICCCI.2019.8822184
Tk, M. & Verner, R. (2016). Artificial neural networks in business: Two decades of research.
Applied Soft Computing, 38, 788 – 804. http://www.sciencedirect.com/science/article/pii/
S1568494615006122
Vivakaran, M. V. & Neelamalar, M. (2018). Utilization of Social Media Platforms for Educational
Purposes among the Faculty of Higher Education with Special Reference to Tamil
Nadu. In Higher Education for the Future, 5(1), pp. 4-19, DOI:10.1177/2347631117738638
Wang, Z. & Ye, X. (2018). Social media analytics for natural disaster management. In International
Journal of Geographical Information Science, 32(1), pp. 49-72, In DOI:10.1080/136
58816.2017.1367003
Wu, Y., Mao, H., Yi, Z., (2018), Audio classification using attention-augmented convolutional
neural network, Knowledge-Based Systems, vol. 161, pp. 90-100
Yeung, C.-m. A., Liccardi, I., Lu, K., Seneviratne, O. & Berners-lee, T., (2009), Decentralization:
The future of online social networking, W3C Workshop on the Future of Social
Networking Position Papers, 1-5, Barcelona, Spain
Young, S. D., Rivers, C. and Lewis, B., (2014), Methods of using real-time social media technologies
for detection and remote monitoring of HIV outcomes, Preventive Medicine, vol.
63, pp. 112-115
Zaini, N.A., Noor, S.F.M. & Zailani, S.Z.M. (2020). Design and Development of Flood Disaster
Game-based Learning based on Learning Domain. In International Journal of Engineering
and Advanced Technology (IJEAT), 9(4), pp. 679-685, DOI:10.35940/ijeat.C6216.049420
Zaki, M. J., Parthasarathy, S., Ogihara, M. and Li, W., (1997), Parallel Algorithms for Discovery
of Association Rules. Data Mining and Knowledge Discovery, vol. 1, No. 4, p. 343-373,
doi:10.1023/A:1009773317876
Zheng, Y.-J., Zhou, X.-H., Sheng, W.-G., Xue, Y. & Chen, S.-Y. (2018). Generative adversarial
network based telecom fraud detection at the receiving bank. Neural Networks, vol. 102,
78 – 86. http://www.sciencedirect.com/science/article/pii/S0893608018300698