Sidorina Ekaterina – Budapest Metropolitan University, Nagy Lajos király útja 1-9, 1148 Budapest, Hungary


5th International Scientific Conference – EMAN 2021 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, March 18, 2021, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-43-1, ISSN 2683-4510


The influence of social media on vaccine hesitant users is concerning, as it most often negatively
affects the decision about vaccination of oneself and their children, encourages the spread of
misinformation and leads to the endangerment of the population. Giving all the potential that the online
sphere obtains, this work is meant to bring awareness of the issues caused by social media regarding
anti-vaccination and encourage closer monitoring of such content in order to battle hesitancy. The
territory of interest for this research is European Union, as despite its unsullied prior record, the most
recent data has been showing outbreaks of vaccine-preventable diseases due to insufficient vaccination
coverage rates. (European Commission, 2016)
Analyzing European vaccination data and patterns, EU-focused academic researches and literature
and social media presence of the “anti-vax” campaigns, the work brings up the prospects and suggestions
for the possible solutions to the problem.


Medical communication, Social media, Anti-vaccination.


Academic Sources:
Cossard, Alessandro, et al. (14, May 2020) “Falling into the Echo Chamber: The Italian Vaccination
Debate on Twitter.” Proceedings of the International AAAI Conference on Web and
Social Media, vol., pp. 130–40. Accessed 20 Sept. 2020
Covolo, Loredana, et al. (March 2017) “What Arguments on Vaccinations Run through YouTube
Videos in Italy? A Content Analysis.” Human Vaccines & Immunotherapeutics, vol. 13, no.
7, pp. 1693–99. PubMed, doi:10.1080/21645515.2017.1306159. Accessed 25 Aug. 2020
Lahouati, Marin, et al. (Aug. 2020) “Spread of Vaccine Hesitancy in France: What about You-
TubeTM?” Vaccine, vol. 38, no. 36, pp. 5779–82. (Crossref), doi:10.1016/j.vaccine.
2020.07.002. Accessed 10 Sept. 2020

Larson, Heidi, Prof., et al. (2018) “State of Vaccine Confidence in the EU 2018.” Publications Office
of the European Union. (CSL JSON),
Accessed 24 Apr. 2020
Neumann-Böhme, Sebastian, et al. (Sept. 2020) “Once We Have It, Will We Use It? A European
Survey on Willingness to Be Vaccinated against COVID-19.” The European Journal of
Health Economics, vol. 21, no. 7, pp. 977–82. (Crossref), doi:10.1007/s10198-020-
01208-6. Accessed: 10 Oct. 2020
The Convention for the Protection of Human Rights and Fundamental Freedoms Article 10 Freedom
of expression 1 effective 3 Sept. 1953. Accessed March 2020
Vrdelja, Mitja, et al. (Jan. 2018) “The Growing Vaccine Hesitancy: Exploring the Influence
of the Internet.” European Journal of Public Health, vol. 28, no. 5, pp. 934–39. PubMed,
doi:10.1093/eurpub/cky114. Accessed 3 Sept. 2020
Other Sources:
Anonymous, (8 Sept. 2020), „Ha lesz oltás koronavírusra, te be fogod oltatni magad?”, gyakorikerdesek.
10688764-ha-lesz-oltas-koronavirusra-te-be-fogod-oltatni-magad Accessed 13 Oct. 2020
Anonymous, (29 Sept. 2020), „Ha lesz covid19 vakcina, be fogjátok oltatni magatokat?”,,
10721069-ha-lesz-covid19-vakcina-be-fogjatok-oltatni-magatokat Accessed 13 Oct. 2020
Anonymous, (25 Nov. 2016). “Overview.” Public Health – European Commission, 25 Nov. 2016, Accessed 24 Apr. 2020

Download full paper

Share this

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Serbia

Udekom Balkans is a dynamic non-governmental and non-profit organization, established in 2014 with a mission to foster the growth of scientific knowledge within the Balkan region and beyond. Our primary objectives include advancing the fields of management and economics, as well as providing educational resources to our members and the wider public.

Who We Are: Our members include esteemed university professors from various scientific disciplines, postgraduate students, and experts from ministries, public administrations, private and public enterprises, multinational corporations, associations, and similar organizations.

Building Bridges Together: Over the course of nine years since our establishment, the Association of Economists and Managers of the Balkans has established impactful partnerships with more than 1,000 diverse institutions across the Balkan region and worldwide.

EMAN conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.