RHETORIC AS A SKILL OF PERSONAL PRESENTATION
Slobodan Petrović – Fakultet društvenih nauka, Univerzitet Privredna akademija Novi Sad, Srbija
DOI: https://doi.org/10.31410/EMAN.2020.483
4th International Scientific Conference – EMAN 2020 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, September 3, 2020, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-30-1, ISSN 2683-4510
Apstrakt:
Retorika kao veština koja odlikuje intelektualce od nastanka sveta jedino je i oružje i oruđe
koje čovek putem izgovorene reči može da koristi kako bi sebe ili odbranio ili prezentovao. Ova drevna
veština predstavljala je, a i danas predstavlja vrlinu odabranih, ukras umnih, filozofsku dubinu,
misaonu širinu i esenciju izgovorene reči. Pretvoriti misli u jednostavne i širokom auditorijumu umno
razumljive reči, svakako je sposobnost veštih govornika, koji kao cilj i motiv imaju isključivo lično prezentovanje
i profesionalno profilisanje, kroz niz manipulativnih, retorički spretno izgovorenih, misaono
i praktično opravdanih teza koje se teško ili lako opovrgavaju, što determiniše govornika kao dobrog
ili lošeg. Suština je da je retorika način ličnog prezentovanja sopstvene ličnosti, kroz koju individua
ispoljava sopstveni ili stav lica koje ju je angažovalo, a da pri tom uspe svojim govorom da zaintrigira
i uslovno rečeno povede auditorijum. Kroz istoriju civilizacije ova drevna, možda i najstarija veština
imala je svoje promotere, to su bili najveći umovi sveta, svetske religijske istorije, filozofske tradicije,
kulturološke tekovine, političke borbe, pohlepe velikana i odbrane lagodnosti monarhističkih predstavnika.
Sve do današnjih dana ova tehnika izgovorene reči predstavlja izazov koji se vežba, sa kojim se
čovek ne mora roditi, ukoliko je dovoljno uporan da savlada sve tajne dobrog javnog nastupa, sposobnost
percepcije sebe, cilja, alata i rezultata koji se ostvaruje efektom izgovorene reči.
Ključne reči:
Retorika, Javni nastup, Prezentovanje, Tehnika govora, Veština, Umetnički izraz.
Abstract:
Rhetoric as a skill that distinguishes intellectuals from the beginning of the world is the only
weapon and a tool that a person can use through a spoken word to either defend or present himself.
This ancient skill represented, and still represents, the virtue of the chosen ones, the ornament of the
intelligent, the philosophical depth, the breadth of thought and the essence of the spoken word. To turn
thoughts into simple and intelligent words that can be understood by a wide audience is certainly the
ability of skilled speakers, who have as their goal and motive personal presentation exclusively and
professional profiling, through manipulative, rhetorically skilfully spoken, mentally and practically
justified theses that are difficult or easy to refute, which determines the speaker as good or bad. The
essence is that rhetoric is a way of personal presentation of one’s own personality, through which an
individual expresses his own or the attitude of the person who hired him, and at the same time manages
to intrigue with his speech and conditionally lead the audience. Throughout the history of civilization,
this ancient, perhaps the oldest skill has had its promoters, they were the greatest minds of the world,
world religious history, philosophical traditions, cultural heritage, political struggles, greed of the
greats and defense of the comforts of monarchist representatives. To this day, this tehnique of a spoken
word represent a challenge that is practiced, with which a person does not have to be born, if he is
persistent enough to master all the secrets of good public appearance, the ability to perceive himself,
goal, tools and results achieved by the effect of the spoken word.
Keywords:
Rhetoric, Public Speaking, Presentation, Speech technique, Skill, Artistic expression.
REFERENCES
Gotfrid Vilhelm Lajbnic, Novi ogledi o ljudskom razumu, Dereta, Beograd, 2010., str. 203
Haim Perelman, Pravo moral i filozofija, Nolit, Beograd, 1983., str. 175
Marko M. Đorđević, Politika i umeće ubeđivanja, IP Prosveta, Beograd, 2016., str. 154-155
Sigmund Frojd, Uvod u psihoanalizu, Ind Media Publishing, Beograd, 2017., str. 97