COMPETITIVENESS OF CULTURAL
AND CREATIVE INDUSTRIES IN THE EU
Natalija Zupičić-Floričić – University of Rijeka, Faculty of Economcis and Business, Ivana Filipovića 4, 51000 Rijeka, Republic of Croatia
Igor Cvečić -University of Rijeka, Faculty of Economcis and Business, Ivana Filipovića 4, 51000 Rijeka, Republic of Croatia
Marko Tomljanović – University of Rijeka, Faculty of Economcis and Business, Ivana Filipovića 4, 51000 Rijeka, Republic of Croatia
DOI: https://doi.org/10.31410/EMAN.2020.367
4th International Scientific Conference – EMAN 2020 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, September 3, 2020, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-30-1, ISSN 2683-4510
Sažetak:
Sektor kulturnih i kreativnih industrija (KKI) predstavlja jedan od najbrže rastućih sektora
europskoga gospodarstva, sa značajnim udjelima u zaposlenosti i BDP-u. Aktivnosti ovoga sektora su
većinom vezane za mala i srednja poduzeća, a koja predstavljaju ključne pokretače europskoga gospodarstva.
Iz svega navedenoga je vidljivo značenje ovoga sektora za ostvarivanje konkurentnosti na
razini EU-a. Problem istraživanja proizlazi iz poteškoća s kojima se KKI sektor suočava na razini EUa,
a koje su posebno vezane za prepreke u zakonodavnom okruženju te izazove digitalizacije. Cilj provedenog
istraživanja je prezentirati teorijske aspekte kreativnih i kulturnih industrija u EU te provesti
analizu ključnih značajki sektora i čimbenika njegove konkurentnosti. Svrha istraživanja je predložiti
znanstveno utemeljene mjere kojima će osigurati daljnji napredak ovoga sektora na razini Unije.
Ključne riječi:
EU, Kreativne industrije, Kulturne industrije.
Abstract:
The Cultural and Creative Industries (CCI) sector is one of the fastest growing sectors of the
European economy, with significant shares in employment and GDP. The activities of this sector are
mostly related to small and medium-sized enterprises, which are key drivers of the European economy.
From all the above, the importance of this sector for achieving competitiveness at the EU level is evident.
The research problem stems from the difficulties faced by the CCI sector at EU level, which are
particularly related to obstacles in the legislative environment and the challenges of digitization. The
aim of the research is to present the theoretical aspects of creative and cultural industries in the EU and
to analyze the key features of the sector and the factors of its competitiveness. The purpose of the research
is to propose science-based measures to ensure the further progress of this sector at union level.
Keywords:
EU, Creative industries, Cultural industries.
REFERENCES
Cultural and Creative Spaces and Cities (2020). Dostupno na: https://www.spacesandcities.com/
Dragičević Šešić, M. & Stojković, B. (2011). Kultura, menadžment, animacija, marketing/Beograd,
Srbija: Clio.
Državni zavod za intelektualno vlasništvo Republike Hrvatske (2019). O intelektualnom vlasništvu.
Dostupno na: https://www.dziv.hr/hr/intelektualno-vlasnistvo/o-intelektualnom-
vlasnistvu/
Europska komisija (2020). ESSnet Culture. Dostupno na: https://ec.europa.eu/eurostat/cros/category/
knowledge-repository-statistical-domain/culture_en
European Creative Industries Alliance (2020). Dostupno na: http://eciaplatform.eu/about-ecia/
Europska komisija (1) (2020). Creative Tracks: Talent without frontiers. Dostupno na: https://
ec.europa.eu/programmes/creative-europe/news/20170720-creative-tracks-talent-without-
borders_en
Europska komisija (2) (2020). URBACT. Dostupno na: https://ec.europa.eu/regional_policy/hr/
atlas/programmes/2014-2020/czechia/2014tc16rfir003
Europska komisija (2013). Survey on Access to Finance for cultural and creative sectors. dostupno
na: http://ec.europa.eu/assets/eac/culture/library/studies/access-finance_en.pdf
Eurostat (2020). Science, technology and innovation. Dostupno na: https://ec.europa.eu/eurostat/
web/science-technology-innovation/overview
Europska komisija (2010). Unlocking the potential of cultural and creative industries.
Dostupno na: https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52010DC0183&
from=HR
Eurostat (2019). Culture statistics- private expenditures on culture- Statistics Explained. Dostupno
na: https://ec.europa.eu/eurostat/statistics-explained/pdfscache/44962.pdf
Eurostat (2018). Culture Statistics – Cultural Employment, Statistics explained. Dostupno na:
https://ec.europa.eu/eurostat/statistics-explained/pdfscache/44958.pdf
Kandžija, V. & Cvečić, I. (2010). Ekonomika i politika EU, Rijeka, Republika Hrvatska: Sveučilište
u Rijeci, Ekonomski fakultet.
KEA European affairs (2006). The Economy of Culture in Europe. Dostupno na: http://ec.europa.
eu/assets/eac/culture/library/studies/cultural-economy_en.pdf
KMU Forschung Austria (2016). Boosting the competitiveness of cultural and creative industries
for growth and jobs. Dostupno na: https://ec.europa.eu/docsroom/documents/18001/
attachments/1/translations/en/renditions/pdf
Ministarstvo kulture Republike Hrvatske (1), 2020. Program Europske unije – Kreativna Europa.
Dostupno na: https://www.min-kulture.hr/ced/
Ministarstvo kulture Republike Hrvatske (2), 2020. Europska prijestolnica kulture (EPK). Dostupno
na: https://www.min-kulture.hr/default.aspx?id=9390
The European Creative Hubs Network (2020). Dostupno na: http://creativehubs.net/
Ugovor o funkcioniranju EU (2010). Dostupno na: https://eur-lex.europa.eu/legal-content/HR/
TXT/?uri=CELEX%3A12016ME%2FTXT
UNESCO (2019), Framework for Cultural Statistics 2009. Dostupno na: http://uis.unesco.org/
sites/default/files/documents/unesco-framework-for-cultural-statistics-2009-en_0.pdf
UNCTAD (2008). Creative Economy Report 2008. Dostupno na: https://unctad.org/en/Docs/
ditc20082ceroverview_en.pdf
World Intellectual Property Organization (WIPO) (2019). Copyright. Dostupno na: https://www.
wipo.int/copyright/en/
