Jakub Žofčák – Jan Evangelista Purkyně University, Pasteurova 1, Ústí nad Labem, ZIP code: 400 96, Czech Republic

DOI: https://doi.org/10.31410/EMAN.2020.295

4th International Scientific Conference – EMAN 2020 – Economics and Management: How to Cope With Disrupted Times, Online/Virtual, September 3, 2020, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-30-1, ISSN 2683-4510


The paper analyzes the determining factors affecting Czech film attendance in the years
2003–2017 and places this topic into the context of the information asymmetry faced by film-goers.
Using the regression (OLS) model and a unique population-level dataset (415 observations), the hypothesis
of a positive relationship between film attendance and audience rating is confirmed. The increase
in audience ratings by Czech-Slovak Film Database website’s users by one percentage point is, ceteris
paribus, associated with an increase in attendance by 1.8%. Factors which have proven to determine
film attendance also include: specific genres; film sequels; casting of a popular actor, actress or director;
the personality of the director Zdeněk Troška; the Czech Lion Awards; and a premiere in certain
years. In the decision-making process of a viewer who faces information asymmetry one can rely on
these determinants as economic signals and on viewer ratings as information from an intermediary.


Film, Experience good, Signaling, Information asymmetry, User rating, Decision-making


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