Mรญra Mohr – University of Pรฉcs, Faculty of Business and Economics Department of Marketing and Tourism, Rรกkรณczi street 80, 7622, Pรฉcs, Hungary
Keywords:
Instagram;
Social media;
Influencers;
Christmas
Abstract: Social media plays a crucial role in shaping consumersโ dietary decisions and habits, influencing their everyday lives. This research focuses on analyzing data from the Instagram profiles of prominent figures in the Hungarian gastronomy blogging scene, particularly during the Christmas period. The study seeks to explore the methods by which these chosen creยญators share content and to define the virtual content consumption habits prevalent during the 2023 Christmas season. The results indicate that conยญtent creators utilize a range of strategies on the platform, resulting in difยญfering degrees of success. Analyzing the content shared on Instagram proยญvides valuable insights into the creatorsโ individual styles, virtual identities, and preferred methods of sharing and engaging.
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8th International Scientific Conference – EMAN 2024 – Economics and Management: How to Cope With Disrupted Times, Rome, Italy, March 21, 2024, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-83-7, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2024
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