Business Performance during Crisis: A Case Study of Albania in the Period of COVID-19

Armela Anamali – University Aleksandër Moisiu Durrës, Street “Miqësia” University Campus, Durrës, Albania

Bitila Shosha – University Aleksandër Moisiu Durrës, Street “Miqësia” University Campus, Durrës, Albania

Romeo Mano – University “Eqrem Çabej” Gjirokastër, Street Studenti 30, Gjirokastër Albania

Abstract: Albanian businesses, similar to global ones, encountered nu­merous issues in coping with the various challenges that the COVID-19 pan­demic manifested. The uncertainties of the moment, as well as those which many see in the long term, reinforced the role that certain aspects of running a business have in their survival and success. According to the studies con­ducted over the last three years, there was a boom in the financing and tech­nology embraced by businesses to adapt to the situation. The systematic lit­erature review delineates a synopsis of the empirical analysis that various researchers provided as a contribution to overcoming the socio-economic impasse and the prudent management of uncertain future situations. The authors of this paper, given the importance of the factors considered in the study, looked into the approach applied by the “surviving” businesses in Al­bania to withstand the crisis. In the unfolded results, the scarcity of embrac­ing technology in doing business is still surprising.

7th International Scientific Conference – EMAN 2023 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 23, 2023, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-69-1, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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