Suzana Marković Faculty of Tourism and Hospitality Management, University of Rijeka, Primorska 46, 51410 Opatija, Croatia

Sanja Raspor Janković – Polytechnic of Rijeka, Trpimirova 2/V, 51000 Rijeka, Croatia

Maja Arslanagić Kalajdžić – University of Sarajevo, Faculty of Economics and Business, Trg oslobođenja – Alija Izetbegović 1, 71000 Sarajevo, Bosnia and Herzegovina

Immersive technology;
Augmented reality;
Virtual reality;
Heritage tourism;
Bibliometric analysis


Abstract: Due to digital growth and the need to discover new ways to com­municate, promote, and maintain cultural heritage resources, the use of im­mersive technology to promote heritage tourism is becoming a more wide­spread practice. Based on a literature review and bibliometric analysis, this study provides insight into the development of this topic and potential direc­tions for future research. The articles considered in this literature review were selected from the Web of Science (WoS) database and published in journals and conference proceedings in a period time from 2017 to 2022. The results obtained from analysis contribute to a comprehensive understanding of the application of immersive heritage tourism experience. Further studies are needed to track the development of these topics and their future application in the heritage tourism context. Directions for further studies are suggested to address the identified gaps.

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7th International Scientific Conference – EMAN 2023 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 23, 2023, SELECTED PAPERS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-70-7, ISSN 2683-4510, DOI:

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Suggested citation
Marković, S., Raspor Janković, S., & Arslanagić Kalajdžić, M. (2023). Application of Immersive Technology in Heritage Tourism: A Literature Review. In V. Bevanda (Ed.), International Scientific Conference – EMAN 2023: Vol 7. Selected Papers (pp. 199-208). Association of Economists and Managers of the Balkans.


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