An Insight Into the Indigenous Intangible Heritage and the Level of Engagement of the Local Population Towards the Contribution to Creating Cultural Products

Iris Mihajlović – University of Dubrovnik, Department of Economics and Business, Lapadska obala 7, 200000 Dubrovnik, Croatia

Lana Kudrić – University of Dubrovnik, Department of Economics and Business, Lapadska obala 7, 200000 Dubrovnik, Croatia

Abstract: Emphasizing the attitudes of the population related to knowl­edge of cultural heritage, this paper focuses on the degree of engagement of the locals, creating local potential products that could contribute to the overall destination quality as to the fundamental marketing unit. In accor­dance with the role of intangible heritage, guided on premises of unique­ness, creativity, community responsibility, educational levels of the local population were researched in detail. A survey of 210 respondents was con­ducted throughout summer 2023, as a continuation of the primary research conducted in 2022. Emphasizing the presence of the local population’s tra­ditional connection with the way of life, traditions and customs, the results show that the population of this region partially recognizes the originali­ty of potential products. Obtained results indicate the necessity of increas­ing knowledge level, the usefulness of collaboration with local communi­ties, and readiness to create innovations or improvements for capabilities to respond with quality when targeting on cultural marketplace.

8th International Scientific Conference – EMAN 2024 – Economics and Management: How to Cope With Disrupted Times, Rome, Italy, March 21, 2024, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-83-7, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

REFERENCES

Bedford, W. (2024). Intangible Cultural Heritage: A Policy Tale of Two Nations. The Historic Environment: Policy & Practice, 15(1), 7–20. https://doi.org/10.1080/17567505.2023. 2293507

Lerenzini, F. (2011). The Living Culture of Peoples Intangible Cultural Heritage, European Journal of International Law, 22(1), 101-120.

Luekveerawattana, R. (2024). Enhancing innovation in cultural heritage tourism: navigating ex­ternal factors. Cogent Social Sciences, 10(1). https://doi.org/10.1080/23311886.2024.2301813

Luger, K., & Wöhler, K. (2010). Immaterielles Kulturerbe und touristisches Potenzial: Einlei­tung, in: Kulturelles Erbe und Tourismus: Rituale, Traditionen, Inszenierungen, ed. Kurt Luger and Karlheinz Wöhler, Innsbruck: Studienverlag Ges.m.b.H.

Spode, H. (2013). Homogenisierung und Differenzierung. Zur Ambivalenz touristischer Chrono­topie-Konstruktion, in Kultur all inclusive: Identität, Tradition und Kulturerbe im Zeit­alter des Massentourismus, ed. Burkhard Schnepel, Felix Girke and Eva-Maria Knoll, Bielefeld: transcript Verlag.

Timoney, S. (2024). Staying local – experiencing local landscapes and the potential of hidden stories. International Journal of Heritage Studies, 30(5), 540–557. https://doi.org/10.1080/13527258.2024.2320338 

Towse, R. (2014). Advanced Introduction to Cultural Economics,, Edward Elgar Publishing, ISBN 9781781954911.

UNESCO. (2020). Basic texts of the 2003. (Article 2, 2003 Convention for the Safeguarding of the Intangible Cultural Heritage).