AI-Led Attacks in the Field of Business

Hedvig Szabó – University of Győr, Deák Ferenc Faculty of Law and Political Sciences, Áldozat utca 12., 9026 Győr, Hungary

Abstract: The rapid advancement of technology and the digital transforma­tion of the business environment have introduced new vulnerabilities, mak­ing cybersecurity a paramount concern for companies worldwide. This paper explores the evolving nature of cyber threats, with a particular focus on the rise of artificial intelligence (AI) in facilitating cyberattacks. Utilizing a combi­nation of theoretical analysis, including the PESTEL framework, and empiri­cal data from a survey of Information and Communication Technology (ICT) company leaders in Hungary, this study underscores the dual role of AI in cy­bersecurity. AI not only enhances the capabilities of cyber defense mecha­nisms but also significantly amplifies the potential and sophistication of cy­berattacks. The research findings indicate a noticeable increase in AI-led cy­berattacks, which are characterized by their complexity and the challenge they pose to traditional cybersecurity defenses. This trend necessitates a stra­tegic shift in how businesses approach their security strategies, integrating advanced technological solutions and adopting a proactive stance toward identifying and mitigating emerging threats. The paper concludes with rec­ommendations for future research directions, emphasizing the need for con­tinuous adaptation and the integration of cybersecurity considerations into the broader strategic planning process of companies.

8th International Scientific Conference – EMAN 2024 – Economics and Management: How to Cope With Disrupted Times, Rome, Italy, March 21, 2024, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-83-7, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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