Andreas Britsche – Comenius University in Bratislava, Department of Strategy and Entrepreneurship, Faculty of Management, Odbojárov 10, 820 05 Bratislava, Slovak Republic
Milan Fekete – Comenius University in Bratislava, Department of Strategy and Entrepreneurship, Faculty of Management, Odbojárov 10, 820 05 Bratislava, Slovak Republic
DOI: https://doi.org/10.31410/EMAN.2022.97
6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 24, 2022, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-57-8, ISSN 2683-4510
Abstract:
Automobile mobility has been following a new path for years with the electrification of drive-through battery energy and will replace fossil drives in the foreseeable future. Restructuring the existing processes to implement the technical requirements is a challenge for the established OEMs, who must establish new value chains in addition to the existing ones. The established OEMs are thus challenged to configure a management system in their strategic planning that meets the future requirements and allows them to remain competitive. Ultimately, however, the customers are the most important factor, as all planning and degrees of fulfillment are oriented towards them. The key question is thus: How can OEMs strategically align their value chains, taking all factors into account so that they are considered resilient and robust? As a factor of the possibilities of strategic alignment of value chains, the EU project ‘GAIA-X’, which is currently being developed, is considered in this paper.
Keywords:
Electro mobility; Supply chain; Supply; Environmental and demand risks
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