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Digitization of Agriculture: Mobile Applications in Agriculture as an Important Aspect of the Third Green Revolution

by | Aug 31, 2022 | DOI 2022 Proceedings

Mirko Smoljić – University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia
Branka Stipanović – Marko Marulić Polytechnic in Knin, Ul. Kralja Petra Krešimira IV 30, 22300, Knin, Croatia
Marina Guzovski – Libertas International University, Trg J. F. Kennedy 6b, 10000 Zagreb, Croatia

 

DOI: https://doi.org/10.31410/EMAN.2022.57

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6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 24, 2022, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-57-8, ISSN 2683-4510

 

Abstract:

Information and communication technology has caused (r)evo­lution in many industries, and the agricultural sector is not an exception. The paper deals with the use of mobile applications that have informative, educational and advisory services in agricultural activities. The paper aims to present the features and benefits of the use of mobile applications in agri­cultural production. The use of these applications enables the spread of spe­cialized knowledge in certain agricultural sectors practically and easily, and at the same time contributes to the increase of efficiency in agricultural pro­duction. The link between the public advisory service and farmers and the dissemination and exchange of good practices among farmers are impor­tant features of mobile applications in agriculture aimed at raising the over­all competitive advantage. The research is expected to prove the role of mo­bile applications in the development of the third green revolution in the ag­ricultural sector.

Keywords:

Information and communication technology; Agricultural sector; Mobile applications; Knowledge management; Exchange of good practices; Third green revolution

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