Development of Strategies for Dance-Related Tourism in the Realm of Experiential Creative Tourism

Francesco Badia -Department of Economics Marco Biagi, Via Jacopo Berengario, 51, 41121 Modena, Italy

Anna Schiattarella – Independent researcher

 Abstract: The objective of this research is to trace the benefits of a closer link between one of the least considered performing arts, namely, dance, and the tourism associated with it. Although there have yet to be many in-depth theoretical studies on its influence on tourism demand, an important role can be represented by dance. Many trips are undertaken to destinations that have seen the birth of specific genres and styles of dance. Tourists who enrich themselves with dance-related performances and experiences be­long to a niche audience. Often, these are people already connected to the dance industry (theater operators, dancers, choreographers), and so rare­ly are audiences made up of more than just real amateurs in the audience. Three categories of participants in dance-related tourism can be identified: passive recipients, active dance tourists, and professional dancers. This pa­per intends to analyze the potential development profiles of this form of tourism, examining the central elements that can be applied to the strategy of a tourism destination.

8th International Scientific Conference – EMAN 2024 – Economics and Management: How to Cope With Disrupted Times, Rome, Italy, March 21, 2024, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-83-7, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

REFERENCES

Accademia Teatro alla Scala. (n.d.). Stage estivi di danza. https://www.accademialascala.it/danza/stage-estivi-di-danza/ 

Banio, A., & Malchrowicz-Mośko, E. (2019). Dance in tourism from an anthropological per­spective: An introduction to the research issue.

Go Tokyo. (n.d.). Official Tokyo travel guide. https://www.gotokyo.org/ 

Richards, G., & Raymond, C. (2000). Creative tourism. ATLAS news, 23(8), 16-20.

Sibiu City. (n.d.). Sibiu City official website. https://sibiucity.ro/

Toffler, A. (2022). The third wave: The classic study of tomorrow. Bantam.

Vienna Tourist Board. (n.d.). Wien Tourismus. https://www.wien.info/de 

Visit Berlin. (n.d.). Offizielle Tourismusseite für Berlin. https://www.visitberlin.de/de 

Visit London. (n.d.). Official visitor guide. https://www.visitlondon.com/ 

World Dance Heritage Organization. (n.d.). Dance tourism airports. https://worlddanceheritage.org/dance-tourism-airports