Hedvig SzabΓ³ β University of GyΕr, DeΓ‘k Ferenc Faculty of Law and Political Sciences, Γldozat utca 12., 9026 GyΕr, Hungary
Keywords:
Artificial intelligence;
Business security strategy;
Cybersecurity
Abstract: The rapid advancement of technology and the digital transformaΒtion of the business environment have introduced new vulnerabilities, makΒing cybersecurity a paramount concern for companies worldwide. This paper explores the evolving nature of cyber threats, with a particular focus on the rise of artificial intelligence (AI) in facilitating cyberattacks. Utilizing a combiΒnation of theoretical analysis, including the PESTEL framework, and empiriΒcal data from a survey of Information and Communication Technology (ICT) company leaders in Hungary, this study underscores the dual role of AI in cyΒbersecurity. AI not only enhances the capabilities of cyber defense mechaΒnisms but also significantly amplifies the potential and sophistication of cyΒberattacks. The research findings indicate a noticeable increase in AI-led cyΒberattacks, which are characterized by their complexity and the challenge they pose to traditional cybersecurity defenses. This trend necessitates a straΒtegic shift in how businesses approach their security strategies, integrating advanced technological solutions and adopting a proactive stance toward identifying and mitigating emerging threats. The paper concludes with recΒommendations for future research directions, emphasizing the need for conΒtinuous adaptation and the integration of cybersecurity considerations into the broader strategic planning process of companies.
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8th International Scientific Conference β EMAN 2024 β Economics and Management: How to Cope With Disrupted Times, Rome, Italy, March 21, 2024, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-83-7, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2024
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
SzabΓ³, H. (2024). AI-Led Attacks in the Field of Business. In C. A. Nastase, A. Monda, & R. Dias (Eds.), International Scientific Conference β EMAN 2024: Vol 8. Conference Proceedings (pp. 259-265). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/EMAN.2024.259
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