Corporate Social Responsibility as Business Strategy for Macedonian Companies

Emilija Gjorgjioska – University St. Kliment Ohridski – Bitola, Faculty of Economics in Prilep, Prilepski braniteli No. 143, zip code 7500, Prilep, Republic of North Macedonia

Violeta Gligorovski – University St. Kliment Ohridski – Bitola, Faculty of Economics in Prilep, Prilepski braniteli No. 143, zip code 7500, Prilep, Republic of North Macedonia

Snezhana Obednikovska – University St. Kliment Ohridski – Bitola, Faculty of Economics in Prilep, Prilepski braniteli No. 143, zip code 7500, Prilep, Republic of North Macedonia

Abstract: The purpose of this paper is to make a profound analysis of Cor­porate Social Responsibility on several aspects of the subject. In recent dec­ades, corporate social responsibility has emerged as a challenge to large companies in their successful organizational performance. Corporate So­cial Responsibility should be immanent and implemented in companies’ strategies. Raising awareness about many problems facing societies is pre­cisely the core of corporate responsibility. The authors will analyse the le­gal framework that encourages social responsibility, and corporate obliga­tions for issuing social responsibility reports in the Republic of North Mace­donia. The paper reaches a conclusion about the influence of the Corporate governance code for companies listed on the Macedonian Exchange (MSE) – adopted in 2021 and the ESG disclosure Guide for companies listed on the MSE about the corporate social responsibility level of awareness. Also, cor­porate responsibility will be emphasized as a marketing strategy of the com­panies, contributing to raising the brand to a higher respectable level. For this purpose, a methodology appropriate to the purpose and object of re­search will be chosen, that is, the method of analysis, abstraction and gen­eralization, will provide general conclusions, as well as comparative analy­sis, will be used. The conclusion will show which of the four corporate social responsibility approaches: obstructionist, defensive, adaptable, or proactive approach is preferred by the analysed companies.

8th International Scientific Conference – EMAN 2024 – Economics and Management: How to Cope With Disrupted Times, Rome, Italy, March 21, 2024, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-83-7, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2024

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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