The Positive Impact of the COVID-19 Pandemic on Tourism: A Case Study of the Ribnica Destination

Gašper Krže – Erudio School of Sustainable Tourism, Litostrojska cesta 40, 1000 Ljubljana, Slovenia
Anton Vorina – Celje School of Economics, Higher Vocational College, Mariborska 2, 3000 Celje, Slovenia

Keywords:
COVID–19 pandemics;
Ribnica;
Tourism

DOI: https://doi.org/10.31410/EMAN.2023.237

Abstract: Our analysis aimed to examine the impact of the COVID-19 pandemic on the tourism industry, with a focus on smaller and less well-known destinations. During the COVID-19 pandemic, the world came to a near standstill, and the tourism industry suffered its most significant decline in history. Despite this, there remained a desire for some forms of tourism, and many well-known tourist destinations had already adapted or integrated new routes for visitors even before the pandemic. However, smaller and less well-known destinations were unable to do so due to a lack of funds. In light of these challenges, Ribnica has taken proactive steps to adapt to the pandemic and implement positive methods to support its tourism industry. During the pandemic, Ribnica developed a new tourism strategy, updated its tourist image, and introduced new products to attract visitors. Additionally, Ribnica has integrated tourism best practices to maintain the safety of visitors and locals during the pandemic.

It is worth noting that while Ribnica’s efforts have been successful in attracting visitors during a challenging time for the tourism industry, the pandemic has had an overwhelmingly negative impact on travel destinations worldwide. Thus, it is essential to continue implementing positive strategies and best practices to support the recovery and growth of the tourism industry.

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7th International Scientific Conference – EMAN 2023 – Economics and Management: How to Cope With Disrupted Times, Ljubljana, Slovenia, March 23, 2023, CONFERENCE PROCEEDINGS, published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-69-1, ISSN 2683-4510, DOI: https://doi.org/10.31410/EMAN.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

Suggested citation

Krže, G., & Vorina, A. (2023). The Positive Impact of the COVID-19 Pandemic on Tourism: A Case Study of the Ribnica Destination. In V. Bevanda (Ed.), International Scientific Conference – EMAN 2023: Vol 7. Conference Proceedings (pp. 237-242). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/EMAN.2023.237

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