Zdenek Dytrt, Darja Holátová
Faculty of Management and Economics, Tomas Bata University in Zlin, Czech Republic

DOI: https://doi.org/10.31410/EMAN.2019.697

3rd International Scientific Conference – EMAN 2019 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 28, 2019, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty –  Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-17-2, ISSN 2683-4510


The dynamic development of the world is realized by changes in the current state, i.e. innovations, the parameters of which would allow relatively fast, even incomprehensive effects, from which competitive advantages and financial benefits are expected. On the contrary, it delivers quantitative values without their desirable quality that would satisfy the demands and expectations of innovation. Responsible management requires not only quantitative values, such as project or material and costs incurred, etc. It requires qualitative innovation to meet the ethical needs and social interests of the surroundings, and not just of the customer or the producer. We are talking about quantitative and qualitative innovations. Quantitative information can be tracked to a large extent during the implementation of innovation through the supplier’s technical inspection. The qualitative values of innovation are gained by demonstrating its usefulness by observing technical and economic parameters, ethical and legal requirements and goals. It is too late to judge the qualitative values of innovation after their implementation. Solving the problems of the current state or activity depends on the quality of decision and the definition of invention. It differs according to the degree of respect for the principles of managerial ethics and the difficulty of innovation. This is true regardless of whether the decision concerns a working or personal environment. It is certain, however, that only humans are able to decide and ethically solve the problem. Effective decisions depend on the level of responsibility and respect for ethical values when designing and implementing innovation. This article and research were created with the financial support of scientific research at the Faculty of Economics of the University of South Bohemia in České Budějovice: Project 103 RVO / EF-IGS2017 – IGS09C1 – Ethics in Business Management.


technology, human, managerial ethics.


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