Goran Pavloviฤ
Univerzitet u Kragujevcu, Ekonomski fakultet, Srbija
DOI: https://doi.org/10.31410/EMAN.2019.397
3rd International Scientific Conference – EMAN 2019 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 28, 2019, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty – ย Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-17-2,ย ISSN 2683-4510
Rezime:
Zaposleni, tj. njihova znanja, veลกtine i sposobnosti predstavljaju kljuฤni faktor uspeha i odrลพive konkurentske prednosti. Svako preduzeฤe nastoji da pridobije one zaposlene koji poseduju jedinstveni ljudski kapital, tj. specifiฤne kompetencije koje ฤe omguฤiti postizanje visokog nivoa performansi. Kako bi se to ostvarilo, omoguฤavaju se brojne moguฤnosti zaposlenima poput fleksibilnog radnog vremena, stimulativnih kompenzacija, moguฤnosti napredovanja, dodatnog obuฤavanja itd. Ovakvim faktorima preduzeฤe nastoji da se izdvoji kao jedinstveno i poลพeljno mesto za rad i time privuฤe i zadrลพi najbolje zaposlene. Neki od ovih faktora koji sluลพe za izgradnju brenda poslodavca istovremeno mogu biti osnov za unapreฤenje ljudskog kapitala u preduzeลพu. Zato je i osnovni cilj ovog rada da sagleda promenu u stepenu ljudskog kapitala nakon izgraฤenog brenda poslodavca i da se shodno tome utvrdi kako takva promena deluje na ostvarene performanse preduzeฤa
Kljuฤne reฤi:
ljudski kapital, brend poslodavca, performanse.
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