Diana Lekaj, Bardha Qirezi
Riinvest College, Lidhja e Prizrenit 56, 10000, Pristina

DOI: https://doi.org/10.31410/EMAN.2019.103
3rd International Scientific Conference – EMAN 2019 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 28, 2019, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty –  Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-17-2, ISSN 2683-4510


This paper explores the process of organizational strategic change in four financial institutions in Kosovo. The study uses a ‘strategy as practice’ approach focusing on strategic change implementation processes and practices. It uses grounded theory approach (Charmaz, 2006) to examine
the process of strategic change and to provide insights of change management from the practice perspective in Kosovo context. The study proposes 5 stages of change: experiencing crisis, diagnosing the organization, shaping change strategy, communicating change strategy, and implementing and stabilizing change. These phases are grounded in data and offer discussion on strategic change processes and insights on implementation process from management perspective.


strategy as practice, financial institutions Kosovo, strategic change, processes and practices, organizational context.


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