Ana Nikodijevic
Faculty of Organizational Sciences, University of Belgrade, Jove ilica 154, Belgrade, Serbia
2nd International Scientific Conference – EMAN 2018 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 22, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty –  Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-11-0


The recent widespread development of social networking is changing traditionally used communication and connection tools among people and shifting it to virtual form increasingly. Considering the number of people engaged in such activities, its influence on organizations should not be disregarded. This research is a longitudinal study of social networking usage in Serbia, with a particular glance of employees in organizations. It gives the history of its practice as well as the comparison of research results conducted in 2016 and 2018 via online questionnaire. The first study was conducted on a sample of 604 individuals out of which 325 were interested in taking part in a similar study in the future. The results of the study are presented in the paper.

Key words

social networking, organizations in Serbia, longitudinal study

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