Marijana Vidas-Bubanja
Univerzitet Alfa, Fakultet za finansije, bankarstvo i reviziju, Novi Beograd, Palmira Toljatija 3, Srbija
Snežana Popovčić-Avrić
​Univerzitet Metropolitan, FEFA fakultet, Novi Beograd, Bul. Zorana Đinđića 44, Srbija
DOI: https://doi.org/10.31410/EMAN.2018.782
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2nd International Scientific Conference – EMAN 2018 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 22, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty –  Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-11-0


Abstract​

Pomeranje fokusa sa industrijskog i tradicionalnog ka digitalnom pristupu poslovanju, kreiranje digitalne ekonomije zasnovane na znanju i brojne tehnološke inovacije suštinski menjaju međunarodni ekonomski i poslovni ambijent. Pod uticajem Industrijske revolucije 4.0. pomeraju se granice dostizanja održive konkurentske prednosti, a inovativnost se prepoznaje kao jedan od ključnih faktora pomoću kojeg zemlje i njihove kompanije mogu menjati postojeća ograničenja na tržištu. Promena razvojne paradigme u pravcu prihvatanja koncepta digitalne ekonomije postavlja niz izazova i pred privredu Srbije. U radu će se posebno analizirati ključni parametri digitalne transformacije privrede Srbije, kao i značaj razvoja digitalnog preduzetništva.
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Key words

Digitalna ekonomija, digitalno preduzetništvokonkurentnost, inovativnost
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References

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[10] Inicijativa Digitalna Srbijahttps://www.dsi.rs/
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[16] Vidas-Bubanja, M., Popovčić-Avrić, S. (2016), The Challenges for Serbian Tourism Sector in Modern Digital Business Envirnoment, International Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era, UDECOM Balkan, Beograd

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