Selcuk University, Post Vocational School of Silifke Taşucu, Turkey
Selcuk University, Tourism Faculty, Turkey
2nd International Scientific Conference – EMAN 2018 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 22, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty – Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-11-0
Ethnocentrism is the prejudice against other cultures as the result of one’s belief that his/her own culture, race, lifestyle is superior to others. According to ethnocentric way of thinking, people create negative influence by judging other cultures with reference to their own culture standards. Moreover, when different thoughts, activities and words are perceived as threat instead of different lifestyles, this prevents mutual understanding and leads to conflict. Ethnocentric approach also creates directing tendency in ethnic identity in the direction of their own wish for their private benefits.
Intercultural attitudes gain importance as the relations between people from different cultures develop in globalizing World. The serving and the served are both people in the hotel businesses which takes place in service sector and people have different ethnic groups and cultures. For this reason, ethnocentrism topic has a great importance in accommodation businesses. it is especially possible for the hotel administrator of hotel businesses to apply administration activities efficiently by knowing their staff’s ethnocentric levels and taking precautions for the staff with high ethnocentric levels. It has been seen that here are few studies comprising of ethnocentrism, tourism and administration and there is a lacking of research according to researches made. Due this lacking, this study has a great importance. This study will also be a loadstar for the future scientific and academic studies with this quality.
The study, performed for determining the general ethnocentric levels of staff working in hotel businesses, was applied on the five-star hotel workers in Alanya, a famous tourism district. Firstly, literature was reviewed in the study. Questionnaire technique was used, employees were asked to answer the questions in face to face interviews and their answers were noted. Obtained data was calculated and interpreted using percentage frequency analysis and arithmetic mean.
Service sector, hotel businesses, administration and ethnocentrism
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