Marius Calin BENEA, Maria Laura BENEA
„Politehnica” University Timișoara, Faculty of Engineering Hunedoara, str. Revoluției, Nr.5, Hunedoara, Romania
DOI: https://doi.org/10.31410/EMAN.2018.660
2nd International Scientific Conference – EMAN 2018 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 22, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty – Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-11-0
Abstract
The purpose of this article is to analyze the impact of social networks on the behavior of young consumers in the information society. This article will first present the tools used by companies for promotion in social networks according to different parameters. Subsequently, the advantages and disadvantages of promotion by social networks will be set forth. Finally, the article will present reflections based on secondary data that reveal the development of social networks in Romania and worldwide as well as the results of empirical research carried out among students of “Politehnica” University Timisoara, Faculty of Engineering Hunedoara (Romania).
Key words
social networks, behavior, student
References
[1] Reynold Junco, (2014) Engaging Students through Social Media, Jossey-Bass
[2] Mark Carrigan , (2016) Social media for academics, Sage Publications Ltd
[3] Mike Kent & Tama Leaver, (2014) An education in Facebook?, Imprint Routledge, New York
[4] C. Greenhow, J. Sonnevend, C. Agur, (2016) Education and Social Media, The MIT Press, Cambridge, MA
[5] https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/