Silvana Pasovska
University .St. Kliment Ohridski Bitola, Scientific tobacco institute, Prilep, Republic of Macedonia
Trajko Miceski
University Goce Delcev Stip, Republic of Macedonia

2nd International Scientific Conference – EMAN 2018 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 22, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty –  Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-11-0


In these modern conditions of business, those companies that are able to create a competitive advantage are successful, thereby raising their image.
Proper and realistic communication in the company is one of the main factors behind this.
Communication skills are true promoters of good organizational relationships in the company and roadmaps to increase the company’s economic performance in the environment.
On the other hand, the basic factors for developing the right and real communication are successful managers who know that the preference for good business communication means improved mutual relations and improved mutual cooperation in the organization, and raising the company’s reputation and its relationship with stakeholders and new business relationships with new companies.  

Key words

business, communications, employees, manager, vision, achievement, goal


  • Ferguson Career Skills Library, Communication Skills, Third Edition, (2009, New York),
  • Clutterbuck, D., and Hirst, S., Talking Business: Making Communication Work, (2002, Oxford),
  • Jones G. R., and George, J. M., Understanding and Managing Organizational Behavior, Fifth Edition, (2008, New Jersey),
  • Miceski, Т., Organizational behavior, (2011), UGD, Faculty of Economy, Shtip
  • Locker, K. O., and Kienzler, D. S., Business and Administrative Communication, Eight Edition, (2008, New York),
  • McLean, S., Business Communication for Success, (downloaded in May 2010 from

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