Gazmend Abrashi
PhD Candidate​

2nd International Scientific Conference – EMAN 2018 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 22, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty –  Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-11-0


The aim of this paper is to analyze the methods of communication development between the management and employees in the organization, how defined methods of communication affect employees, as in their behavior, motivation and engagement in work. Theoretical approaches that are displayed are going to create a clearer view of effective communication ways which have had an impact in the performance of employees, the behavior and relation between colleagues.
The effectiveness of internal communication, is the key factor for the organization’s success and it gets paid special attention and in that: how these communication methods were received by employees and the effect which they had, and what the execution methods were, always by aiming and finding the adequate methods in order to transmit and comprehend the defined information, which has strategical importance for the organization. 

Key words

organizational communication, communication process, business organizations


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