Juliana Osmani​
Lecturer, University “Aleksandër Moisiu” of Durrës, Faculty of Business, Management Department; Address: L.1, Rr: “Taulantia”, Durrës (Albania)
​​​​DOI: https://doi.org/10.31410/EMAN.2018.402

2nd International Scientific Conference – EMAN 2018 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 22, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty –  Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-11-0


Organizations are open systems that interact and adapt to the external environment. The relationship between the organization and the environment is increasingly characterized by a high degree of uncertainty. Uncertainty means that managers do not have enough information to anticipate changes and make good decisions. The unpredictable environment increases the degree of complexity especially for the strategic decisions. Organizations that operate in a dynamic environment face rapid technological changes, short life cycles products, the entry of powerful new competitors, frequent maneuvering of competitors to consolidate their position, rapid evolution of demands and expectations of customers. It should be emphasized that the prediction of these changes is difficult as a result of the increased level of turbulence. Decisions made in the past will be encountered less in the future, so any previously procedures or rules used will lose value. Strategic decisions are new and unstructured, so they will be taken on the basis of emotions and intuition. The impact of emotions on the decision-making should not be underestimated. The fact that strategic decisions are long-term and the use of intuition make us believe that strategic managers are more affected by emotions.
The main goal of the current research is to understand if there are differences in the emotions due to age or gender. The results obtained show that adults feel less strong and less concentrated when faced with a decision. On the other hand, women reveal that they have often felt nervous and less enthusiastic when they have to make a choice. But anyway, unlike men, they feel less guilty for a decision made.

Key words

strategic decision-making, emotions, intuition, age, gender


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