University of National and World Economy, 1700 Sofia, Studentski grad, Bulgaria
2nd International Scientific Conference – EMAN 2018 – Economics and Management: How to Cope With Disrupted Times, Ljubljana – Slovenia, March 22, 2018, CONFERENCE PROCEEDINGS published by: Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School – Maribor, Slovenia; Integrated Business Faculty – Skopje, Macedonia; Faculty of Management – Zajecar, Serbia, ISBN 978-86-80194-11-0
The paper presents and analyzes some of the most important economic consequences of the dissemination of fake news in the contemporary media landscape. Until now, the discussions on this topic are conducted mainly in the field of negative influences on the society, but there are some reasons to state, that they can lead to the negative consequences for companies – resulting mainly in loses and missed benefits, as well as image issues. Based on the analysis, some recommendations will be given to the companies. Finally, the need of new PR strategies in this situation will be outlined.
fake news, media, loses, image, PR